P2: Explanation of how roles and responsibilities of marketing relate to the wider organisational context, with reference to chosen organization.
What is marketing?
Marketing is an organizational function or process which aim to identify customer needs, goods or services that has customer interest. It also identify the strategy that will used as promotional techniques for an existing product, customer satisfaction and build up a strong customer relationship.
Roles and responsibilities of marketing:
Marketing plays an important role in establishing relationships between customers and the organization offering to the market. The key role of marketing is to attract, retain and grow revenue from a company's targeted customers (reference.com,