ipl-logo

Unit 20 Sales Planning And Operations Redo

3970 Words16 Pages

Unit 20 Sales Planning and Operations Redo
AHMED SAFFATH 1
Table of Contents
Task 01: .................................................................................................................................. 2
TASK 2 .................................................................................................................................. 4
P1.1 Explain how personal selling supports the promotion mix. ........................................... 4
P1.2 Compare buyer behavior and the decision making process in different situations. ......... 5
P1.3 Analyze the role of sales teams within marketing strategy. .......................................... 6
Marketing Plan ................................................................................................................................. …show more content…

These responsibilities include deciding on the promotional material for his market segment and pricing. We have our marketing manager who ensure that the team is moving with an effective plan.
Outcomes
An effective team balances the conflicting demands of its sales and marketing environment to achieve a common approach, with each team member taking responsibility for achieving the targets for his market segment. These outcomes should be critically evaluated for best results.
P3.1 Analyze the role of sales teams within marketing strategy.
Your sales and marketing team has a substantial influence on the profitability of the business. You have to define roles that reflect the strengths of your products and assign responsibilities for achieving the sales performance required by the company. When your marketing strategy builds on the roles taken on by the members of your team, they can set achievable targets and take responsibility for meeting their objectives
Market Segments
The roles assumed by the members of your sales and marketing team depend on the products you offer and how you segment your markets. For example, if your products are highly technical, a

Show More
Related

Summary Of Ice To The Eskimos By John Spoelestra

1139 Words | 5 Pages

111). The main reason why this is one of my favorite aspects of this book is that it encourages “reasonable down-selling” (Spoelestra, 1997, p. 112). I think that too often salespeople try to only upsell customers, and that can end in a bad experience for the customer, or not sale for the organization at all. I believe that if all salespeople abide by this rule, then organizations will be more successful, as customers will actually be purchasing something they actually want and will enjoy, which increases the chance that they will be a repeat

Read More

Nt1310 Unit Six Business Plan

949 Words | 4 Pages

Instructional Plan Engage, Connect, and Launch: Engage: Say, “I know everyone here knows what a square and a rectangle are, but do you know the difference? These are two more 2 dimensional shapes that we’re going to talk about today.” Connect: Say, “Today we’re going to look at squares and rectangles and find out what is different between them because they both look like boxes, right? In fact, I’m sure everyone has received gifts that came in a square and a rectangle shaped box.”

Read More

Hrm 531 Week 6 Marketing Plan

743 Words | 3 Pages

An action program is created so management can take corrective action to close the gap between the goals of the company and performance. It answers the questions on what will be done, when will it be done, who will do it and how much will it cost (Kotler & Armstrong, 2016, p. 57). The marketing plan will guide the company throughout the year and help achieve goals that are set. Mattel’s CEO, Georgiadis has an aggressive plan to refresh the franchise and improve both the offline and online experience (Berr, 2018). This encompasses management to work together and find new processes and procedures to update the way the company does business and how the toys are being made.

Read More

Harley Davidson Case Study Solution

813 Words | 4 Pages

Discussion: Sales are the most dominating factor for any organization. In any circumstances, sales will always

Read More

Reflection On Marketing Simulation: Managing Segments And Customers

1750 Words | 7 Pages

Marketing Simulation Managing Segments and Customers A Reflective Essay Debanjan Mal   As the newly appointed CEO of Minnesota Micromotors, I was responsible for designing and executing the company’s marketing strategy. This was my opportunity to integrate and apply the mantra of marketing that I have learnt during my course: “Create, communicate and deliver value to a target market at a profit”. Before I started the simulation, I needed to understand the big picture and try to figure out the following in order to come up with my marketing strategy and execute it during the simulation: • Understand the overall market and the competitive landscape where Minnesota Micromotors has to operate. • Understand my company’s marketing

Read More

The Food Terminal Case Study

1372 Words | 6 Pages

The teams processing the information for the customers for the service provided were contacted by the customers to assist them in making payments. Knowledge The knowledge about the buying criteria of the consumer and that there was greater opportunity for the differentiation strategy implemented based on the quality and the services offered for customers. Mike was also able to establish the fact that his relationship was not too smooth with the managers of the

Read More

Microwavable Food Case Study

1328 Words | 6 Pages

1. Outline a plan that will assess the effectiveness of the market structure for the company’s operations. Note: In Assignment 1, the assumption was that the market structure for selling environment was perfectly competitive and that the equilibrium price was to be determined by setting QD equal to QS. You are now aware of recent changes in the selling environment that suggest an imperfectly competitive market where your firm now has substantial market power in setting its own “optimal” price.

Read More

The Strategic Change Cycle

1852 Words | 8 Pages

Abstract The strategic change cycle is one of the processes within strategic planning. This cycle is a ten-step process created to assist organizations in meeting their mandates, satisfying their missions, and constructing public value. “Strategic planning is intended to enhance an organization’s ability to think, act, and learn strategically” (Bryson & Alston, 2011). Introduction Strategic planning is “a deliberate, disciplined effort to produce fundamental decisions and actions that shape and guide what an organization (or other Entity) is, what it does, and why it does it” (Bryson & Alston, 2011).

Read More

Hilton Garden Inn Marketing Strategy

1248 Words | 5 Pages

KETING STRATEGY A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage. Or it is a process or model to allow a company to focus limited resources on the best opportunities to increase sales and there by achieve sustainable competitive advantages. The marketing strategies of Hilton Garden Inn are as follows. Philip Kotler defines marketing as a social process used by the people, individually or in a group to achieve what they want by the creation or exchanging their product details and their values with others.

Read More

Prada Operations Management Strategy

866 Words | 4 Pages

Abstract The PRADA Group is an Italian luxury fashion house, founded in Milan in 1913. The Group is composed by four brands which are: Prada, Miu Miu, Church’s and Car Shoes. Prada is an international large sized firm that operates in 70 different countries around the world, with 551 directly operated stores (at 30 April 2014) . The company presents a total number of 11,518 direct employees and had net revenue equal to 3,587 million Euros in the end of January 2014 .

Read More

Honda Market Segmentation

797 Words | 4 Pages

Common definition market, which means economic that’s approach customers in terms of people to find a goods or services they want, while segmentation is processes dividing specific part into many parts of some things. Market segmentation is mean an organization target its product, services, or ideas only to specific groups of consumers rather than to everybody, even if it means that other consumers who don’t belong to this target market aren’t attracted to it, for example is ASIMO might be suitable for housewife to do household works. Honda company has been targeted three major part of market segmentation that is include demographic, behavioral, and psychographic segmentation. Demographic segmentation is based on age, income, family size and socio- economic status, etc.

Read More

Sales Strategies In The Wolf Of Wall Street

1744 Words | 7 Pages

Every business industry nowadays, whether they are aware of it or not, depends on business strategies that they implement in order to achieve high growth potential. Some businesses, however, tend to forget the importance of maintaining effective sales strategies, therefore, they experience a decrease in sales causing their business to eventually experience some financial difficulties. Gluck (n.d.) describes sales strategy as a plan that allows companies to position their brand or product in order to gain a competitive advantage. Successful sales strategy should create a need by convincing a potential customer that the good is presented to them can solve their problems. This has to be created as a “planned approach to account-management policy

Read More

Strengths And Weaknesses Of Operations Management

968 Words | 4 Pages

M2. Strengths and weaknesses of different approaches to situations within the work environment faced by the Management and leadership at Ford. The strengths of situational leadership is that there it creates excitement for the employees as this is the best leadership style and it is possible for the employees for follow it. It builds good unity between employees and helps to make decision as it involves boosting the motivation.

Read More

Swot Analysis Of Regal Marine

1559 Words | 7 Pages

Provide good customer service where customers are contacted, when a boat is purchase and a customer care call even having a boat over a period of time. 3. The constant innovation and patenting so customers can get better product each year, because in the marketing industries parts can be copied

Read More

Reflection On Strategic Marketing

917 Words | 4 Pages

First, from the beginning of the classes I was able to design and implement marketing/business strategies in particular areas only. After that, I am able to create long-term and mutually beneficial exchange relationships between an entity and the publics with it interact. Moreover, the strategic marketing analysis & planning process such as internal & external situation assessment, strategy formulation, positioning and marketing mix were taught during lessons in detail that integrated my marketing knowledge. And as a result I also became aware with a range of new issue of marketing management and the marketing tactics in particular that were resulted from the product and branding strategy. I found strategic marketing analysis and planning of this project more challenging than

Read More

More about Unit 20 Sales Planning And Operations Redo

Related Topics

Open Document