Business Description: My Goodness Whole Foods

 Business Description

A business can be defined as an organization which deals with a particular product category in order to generate revenue. Here the company we will talk about is a consumable is a consumable food providing business which was founded in the year 1992 on the month of October. Later in the year 1993 the business was opened to sale due to health issue of the owner and in the year 1994 the business got overtaken by Rowan Consulting Group and then in the year 1996 the company was renamed that business from My Goodness Whole foods to my goodness health food. The company is located around two kilometres from Hobart CBD, in a place called Hobart Sandy Bay. My goodness health food business is an Australian company which deals

Before advertising any Product, one need to have clear idea of the targeted customers and positioning of the business as it gives overall direction for the business. Whenever a new business starts its operation, it should obey some of the marketing techniques. Those techniques either can be traditional or can be digital. As opined by Maestre et al.(2014) Some of the strategies that can be executed are most appropriate site selection so that the store can be visible to the customers, A large and easily accessible parking area, where as inside store proper visual merchandising should be done in a proper manner, the store must use free-flow layout so that it helps customer to easily reach to any product location as they need, A customer query centre should be there inside the store so that it can provide maximum satisfaction to the customers, devices which record customer feedback also need to be implemented in to the store, employees should be polite and helpful to the customers, also partnering with private bank account holders so that whenever they visit to the store and use their bank debit card or credit card they will get extra benefit of discount and cash back According to Patton (2016) to sustain the customers in the company they must implement strategies like loyalty system Higher discount must be provided to regular and loyal customers, free gifts and sample must be distributed to new customers

According to Chang et al. (2017) whenever a person wants to buy a new business he or she must do SWOT analysis of the business to get an overview idea of how the company will work in the new scenario. Strengths are the key benefits which are already there in the business and because of that it can give a good fight to its competitors. According to Simon (2015) weaknesses of the business are the loopholes which are present in to the business, sometimes those weaknesses are for short time and sometimes it is for long-time. Opportunities are the advantages which the company is already enjoying. And the threats are the potential problems and issues facing by the