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Woolsworth's Grocery Industry

1157 Words5 Pages

Rivalry woolsworth and coles are the only two giant firms capturing more than 70% of the market and remain unbeated still in organic market as well who are direct competitor for BMS Organics following ALDI and Costa comparatively with small but growing market share. Not to forget its many indirect competitors can be measured by 2567 certified organic business in-total (Australian Organic Ltd, 2014). Threat of Substitutes
The threat of substitutes is higher for BMS organics due to many indirect competitors like hyper market, farmers market, independent retailers and convenience store. At present convenience store are not only expanding product ranges but also store size who are competing with hyper markets who offers wide ranges of choice, …show more content…

Grocery products for credence claims when promoting must clear who, what, where and how. Also product safety in supply chain is another continuing priority mislead by woolsworth’s one of the only second giant super market chain who false represented its product safety to reduce cost (Wong, 2010). ACCC addresses supermarket industry code of conduct which provides clear rights and legal enforceable norms of conduct would be taken account of considerable assistance to food and grocery industry participants and also hold the authority to investigate any potential breach (Bariacto and Nunzio, 2014). …show more content…

Socio- Cultural
Australia total population of 23,781.2 million by 2015 (Abs.gov.au, 2016) with four times more female for each male which indicates higher life expectancy for female (APPENDIX 7). The population risk factors of diet, obesity and overweight has contributed Australia with a burden of diseases primarily cardiovascular, diabetes and cancer ascendingly also by world health organization (WHO); with 63% of adults and 25% of children are either obese or overweight increasingly according to Australian health survey 2011-12 (Abs.gov.au, 2016).
Also, in context of firms who are active in societal initiatives like retailer woolworths who created a significant impact influences product preference among Australian consumers (Woolworths.co.za, 2016).This trend offers BMS organics an opportunity to penetrate and offer alternative healthy lifestyle for all age groups who are the victim of unethical food

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