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Golden Corral: America's # 1 Buffet And Grill

1205 Words5 Pages

SWOT Analysis
The first Golden Corral restaurant was founded in 1973 in Fayetteville, NC, and the brand has been expanding since that time. Currently, Golden Corral has 481 locations throughout 41 states in the United States of America. They have been around for approximately 45 years and is known to many as America’s #1 buffet and grill. In fact, in 2011, Golden Corral was recognized for the 14th year as the #1buffet and grill by the National Restaurant Association. Subsequently, in 2016, Golden Corral was recognized for the 20th year as the #1 franchisor in the United States by Entrepreneur Magazine (Golden Corral Franchising Systems, Inc, 2018).
According to Deresky (2017), when a company reaches the stage of strategic planning it conducts …show more content…

These benefits and services include assistance with site selection, construction, unit opening support, management recruiting, management training, marketing support, employee training, and much more (Golden Corral Franchising Systems Inc., 2017). Additionally, the Golden Corral brand has been around for approximately 45 years and is known to many as America’s #1 buffet and grill. Furthermore, the brand is also recognized by the necessary industry agencies such as the National Restaurant Association and Entrepreneur Magazine as being the #1 buffet and grill and franchisor (Golden Corral Franchising Systems, Inc, …show more content…

The highly regulated laws and regulations create significant pressure on Golden Corral to ensure that the company adheres to strict food preparation, handling, and serving of food. Moreover, there is the issue of nutrition and menu labeling which is an essential part of food services and safety. Consequently, Golden Corral must take the necessary steps to ensure that their food and beverage practices are up to standard. Not only can improper food and beverage practices affect sales and brand reputation, but it can create unnecessary litigation costs due to failure to comply with the laws and regulations of the industry (Hoover's, Inc.,

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