Marketing Plan For Déja Vu To You, LLC

Marketing Plan for Déjà vu to You, LLC
Summary
Déjà vu to You, LLC is a consignment shop specializing in women’s and children’s gently used clothing. The consignment or re-sale store concept is a growing segment of the clothing industry, growing at about 7% per year over the last 2 years. The majority of shops are independently owned and operated, as is the concept for Déjà vu. The largest market in the resale sector is the clothing sector, especially for women. The profitability of the stores depend on “efficient procurement and effective merchandising” (Hoovers, 2015).The used merchandise industry includes about 18,000 stores with annual revenue of about $12 billion (Hoovers).
Market segmentation
Women are especially drawn to resale stores,

In recent trending, owners are finding that areas with greater foot traffic are producing higher revenue (Resale shops, 2012). As with many antique shops, consignment shops are often clustered near similar storefronts. The experience is more of an event due to the grouping of similar businesses, and overall traffic and sales are increased. Customers are willing to drive further when the location is more of a shopping destination instead of one free-standing store.
People love bargains and a consignment store stands out as a bargain center above all.
NARTS, the Association of Resale Professionals, is a major adjunct to the marketing strategy of any resale store. Besides providing information and networking related to the industry, all member stores are listed in the NARTS Shopping Guide (Industry statistics, 2015). The guide is the largest online listing of retail shops. Membership also includes a Facebook closed group, which is something of a private blog for members to share experiences. The organization seeks out media attention to promote the value of resale

Other lower cost advertising to include newspaper ads, local flyers, social media, and community boards can all contribute to the announcement of the grand opening. I have many Facebook friends that are consignment shoppers already and a lot more who are potential customers new to the resale concept. Sharing the promotion via my personal account would likely multiply the advertisement beyond my circle of friends. The plan is to carry over the theme of the shop, which is fresh and trendy, to the look of the advertisements, flyers, etc. The theme will include the unique logo for Déjà vu to You. In keeping with the online advertisement and marketing, all promotional flyers, cards, coupons, etc. should have the company website URL, as well as address, phone number, etc. Where possible, photos and brief videos of the shop will serve to enhance