ipl-logo

Marketing Plan For Déja Vu To You, LLC

1343 Words6 Pages

Marketing Plan for Déjà vu to You, LLC Summary Déjà vu to You, LLC is a consignment shop specializing in women’s and children’s gently used clothing. The consignment or re-sale store concept is a growing segment of the clothing industry, growing at about 7% per year over the last 2 years. The majority of shops are independently owned and operated, as is the concept for Déjà vu. The largest market in the resale sector is the clothing sector, especially for women. The profitability of the stores depend on “efficient procurement and effective merchandising” (Hoovers, 2015).The used merchandise industry includes about 18,000 stores with annual revenue of about $12 billion (Hoovers). Market segmentation Women are especially drawn to resale stores, …show more content…

In recent trending, owners are finding that areas with greater foot traffic are producing higher revenue (Resale shops, 2012). As with many antique shops, consignment shops are often clustered near similar storefronts. The experience is more of an event due to the grouping of similar businesses, and overall traffic and sales are increased. Customers are willing to drive further when the location is more of a shopping destination instead of one free-standing store. People love bargains and a consignment store stands out as a bargain center above all. NARTS, the Association of Resale Professionals, is a major adjunct to the marketing strategy of any resale store. Besides providing information and networking related to the industry, all member stores are listed in the NARTS Shopping Guide (Industry statistics, 2015). The guide is the largest online listing of retail shops. Membership also includes a Facebook closed group, which is something of a private blog for members to share experiences. The organization seeks out media attention to promote the value of resale …show more content…

Other lower cost advertising to include newspaper ads, local flyers, social media, and community boards can all contribute to the announcement of the grand opening. I have many Facebook friends that are consignment shoppers already and a lot more who are potential customers new to the resale concept. Sharing the promotion via my personal account would likely multiply the advertisement beyond my circle of friends. The plan is to carry over the theme of the shop, which is fresh and trendy, to the look of the advertisements, flyers, etc. The theme will include the unique logo for Déjà vu to You. In keeping with the online advertisement and marketing, all promotional flyers, cards, coupons, etc. should have the company website URL, as well as address, phone number, etc. Where possible, photos and brief videos of the shop will serve to enhance

Show More
Related
1172 Words | 5 Pages

A strong distribution strategy aims to attract consumers and facilitate easy purchasing. Retailers often prioritize prime locations, as evident in the adage "location, location, location." Promotion: Promotion encompasses all activities aimed at making the product or service known to consumers and trade channels. This includes advertising, word-of-mouth marketing, media coverage, incentives, and various promotional campaigns and strategies. These elements collectively form the marketing mix, enabling firms to effectively reach and engage with their target audience.

Read More
483 Words | 2 Pages

Harley Clark EN 101 - Distance, Spring 2024 Essay Five - 4/30/2024 The Decline of Regency Square Mall and its Impact on the Shoals Regency Square Mall, formerly a prominent center for all things retail in the Shoals area, has seen an extensive decline in recent years. This decrease not only reflects larger changes in the retail industry, but also has profound implications for the local community. While some may argue that the mall's collapse is unavoidable in the modern era of e-commerce, I am confident that restoring Regency Square Mall will be essential to preserving the Shoals' economic vibrancy and social structure. Firstly, the decline of Regency Square Mall has resulted in a loss of jobs and economic prospects for Shoals locals.

Read More
1240 Words | 5 Pages

A combination of local media and local store marketing programs will be utilized at each location. Local store marketing is most effective, followed by printed ads. As soon as the physical existence of our franchise is recognized in the market, then broader media will follow. However, we believe that the best form of advertising is still “our service delivery and our unique products. "

Read More
802 Words | 4 Pages

Outdoor billboards will be used in population densed places with high traffic to raise awareness. Introducory phase we will use informative advertising technique Persuasive advertising will be used due to competition Finally during maturity we will use reminder adverising to remind consumers Product Branding Hollister Pricing Strategy Hollister Placing Strategy

Read More
967 Words | 4 Pages

In this paper I will discuss my experience during my visit to Red Racks Thrift Store and the different persuasion tactics that I noticed during my visit. I will begin by discussing the atmosphere of the store and then will lead into the elements of

Read More
635 Words | 3 Pages

Assuming the business has been registered with licensing, permits, and has completed other necessary phases like hiring employees and renting the building, these milestones are what can be expected from Kellbell’s Sweets. Around three months before the grand opening, advertisements will be sent out through newspapers and online websites. Kellbell’s will have their own Twitter account and Facebook page which will give the option to invite people to like each page and this will help reach potential customers. Advertisements placed on social media throughout the first 3 months before opening will ideally draw the attention to many customers. In the beginning of the store’s opening, all customers will be reached out to and from there the target market will be seen.

Read More
1420 Words | 6 Pages

Effective advertising is also being used in order to promote its

Read More
679 Words | 3 Pages

Since a huge goal for the company is to have a retail shop by the end of the year, the sooner the marketing process could get started the better. The first step would be to list the ideal firms and programs in the Hampton roads area that the company would like to work with and get as much information on them as possible. Once all the necessary information has been gathered, the 3Dextremes staff would need to begin to contact these firms, give a brief overview of their intentions and possibly try to schedule a later meeting in order to give a more detailed presentation of what 3DExtremes has to offer and how they can specifically benefit each firm. Since the year is already a quarter of the way through, if the company could meet with at least three firms a month for the remaining months, that could at least set a few customers on standby for when the retail store does actually

Read More
504 Words | 3 Pages

Are you the owner of a bedding store? Do you need to advertise it in a clever way, so that you can have more customers, but you actually have no idea what to do? If so, then you can take the necessary inspiration from the following useful advertising ideas for a bedding store. Build a detailed website It is very important that the website you build is a very detailed one, where you can find all the necessary information.

Read More
964 Words | 4 Pages

The design for our social media accounts and flyers, calling cards, and tarpaulins will be different. The designs are attached to page*. • Post on Social Media We will post our online advertisements on Facebook and Instagram since this is where we will focus our online selling. We will make sure that our online promotions will generate “likes” because it will be our indicator when the promotion is effective or not.

Read More
1222 Words | 5 Pages

• Relationship Marketing: 1) An online PK store is a good idea to get our brand known. After a certain amount of accesses to our website, we can send the customer a free gift from our online

Read More
1136 Words | 5 Pages

On top of that, they regularly introduce festive discount bundle package and cross-sell their products in store via their experience and train sales executives. Social media platform such as; Facebook, Instagram, blogger website, online websites was also one of their successful promotion

Read More
901 Words | 4 Pages

For instance, the world population is aging (OECD, 2013a), therefore, changes in demographic may be dangerous to solely teenage-oriented apparel firms based on the fact that competition for that segment is gradually diminishing (e.g. Coneen by design ltd). Nevertheless, these could be an opportunity for open and more flexible existing fashion retailers. Nowadays, customers are demanding for convenient shopping experience due to limited time in accessing or going to the market in person. Therefore, fashion or clothing firms with quality and easy to navigate web page will attract more customer (Chaturvedi, Martich, Ruwadi & Ulker, 2013).

Read More
1016 Words | 5 Pages

Moreover, people may pass magazines on to their friends and family which will increase exposure of our advert. With the grand opening of our Cafe shop, this is the time when we constantly advertise our Cafe shop in magazines. We want our target markets to be exposed to our print advertisement as much as possible. After a few

Read More
1049 Words | 5 Pages

1.0) Introduction 1.1) Background During the past decades, the retailing industry has gone through many important changes. Saturated markets, fierce competition, and the turbulent macro-economic environment have condemned retailers to reconsider their retail strategy. Actually there are four factors which have constantly been reshaping the world of business – technological advances such as the internet, the loss of geographic advantage resulting from globalization, the shake-up of the traditional industries as a result of de-regulation and the rising power of the modern and complex consumer. However one of the most important factors remains the evolution of the Internet.

Read More

More about Marketing Plan For Déja Vu To You, LLC

Related Topics

Open Document