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E-Commerce In Mauritius

1049 Words5 Pages

1.0) Introduction

1.1) Background

During the past decades, the retailing industry has gone through many important changes. Saturated markets, fierce competition, and the turbulent macro-economic environment have condemned retailers to reconsider their retail strategy. Actually there are four factors which have constantly been reshaping the world of business – technological advances such as the internet, the loss of geographic advantage resulting from globalization, the shake-up of the traditional industries as a result of de-regulation and the rising power of the modern and complex consumer. However one of the most important factors remains the evolution of the Internet. In this era of globalisation, the Internet has gone far beyond networking …show more content…

The justification of this study lies on two main reasons: Mauritius' relatively new in the e-commerce sector and the lack of real study in the Mauritian context.The research will also help in understanding the level of adoption of Ecommerce, identifying the different factors which affect or contribute to the success of e-commerce in the retail industry. The study will investigate the prospective of e-commerce in the Mauritian retail industry and determine if this can be a potential reality. Hopefully, the findings of this thesis will help discover where Mauritius stands and what strategies it can employ to enhance the growth of this sector. The paper has been structured as follows: firstly we have a thorough literature review that critically examines the different factors affecting the consumer behaviour as regards to e-commerce in the retail industry. Secondly, a methodology that describes the collection of data included together with highlights of limitations and thirdly key findings analysed and interpreted followed by some useful recommendations. Finally some future directions for research have been …show more content…

Find out the level of e-commerce adoption in the Mauritian retail Industry.
II. Analyse and identify the different factors which affect or contribute to the level of adoption of e-commerce (EC) in Mauritius.
III. Look for a pattern in factors which influence people's perception and attitudes towards using online shopping.

Therefore this research will make use of the Extended Technology Acceptance Model with Theory of Planned Behavior and Theory of Perceived Risk

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