Mckeys: Startegy's Success

Table of Contents
1. Executive Summary 3
1.1 Objectives 3
1.2 Mission…………………………………………………………………………………3
1.3Keys to Success…………………………………………………………………..4
2. Business Description 3
3 Industry and Market Analysi…………………………………………………….
4. Competitive Analysis……………………………………………………………………
5. Marketing Startegy……………………………………………………
6. Operational Issue……………………………………………………………………….
7. Human Resources…………………………………………………………………………
8. Finanical projections…………………………………………………………………… Executive Summary
Our Repeat Eat Restaurant will be locally owned restaurant going to be positioned as an innovative and franchise with a creative idea for image of the company. The restaurant is going to open close to Assiniboine Community College. As most of the students would

Chilli Chutney: Chilli Chutney is restaurant located at south west side of Brandon and successful in maintaining the competitive edge to its competitors. They deal with both the varieties of vegetarian and meat dishes. Its older branch is at Winnipeg from where they gain more fame. http://thechillichutney.ca/about-us/

Their Unique Selling Proportion- They deals with multi cultural foods services with a friendly environment so, they attract the diverse numbers of customers. Moreover, they serve delicious spicy Indian food which is also loved by most of the Canadians.

2. Wok Box- Wok Box restaurant was first opened in 2004 at Edmonton, Alberta. Now, has spread across 48 location across Canada. They are generally serving Chinese dishes they also serve with few varieties of other Asian food. https://wokbox.ca/about-us Unique Selling Proportion- their Butter chicken and chicken noodles are unbeatable.
3. Kim’s Asian Restaurant- Located at McTavish Avenue this restaurant is serving from 29 years in Brandon. This restaurant is not only dealing with Chinese food but also serving competition for Japanese food.
Unique Selling Proportion- They serve the great variety of noodles and Shushi which makes them different from others.

Our Market analysis approach focuses on different groups of consumers on different factors.
Cultural- Japanese, Chinese, Indian, Canadian
Age - Baby boomers (1946-64), Generation X (1965-1978), Generation Y (1980-1995), Generation Tweens (1996-2016).
Our focus is to create craving for our food among the people.
According to our personal observation and restaurants survey we observes Most of the parents are working and they are living very busy life. So, they give their children lots of money for the food which the spends on purchasing food from Mc Donald’s and other such places as they serve food in less time but contains lots of junk.
Moreover, Local students studying at colleges and University they have their own Canteens at college But International students spends less on cafeterias at college because according to them that is more expensive.
Lots of people with their like to go to the restaurants like Chilly Chutney and Kim’s Mostly on the week ends or on some special