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Analyzing The Success Of A Royal Aero Club Advertising Campaign

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The success of the advertisement campaign used in royal aero clubs short term strategic marketing plan has brought new plans for the next 12 months. The plan for the next 12 month will concentrate on securing customer loyalty from existing customers, focus on students, product development and expand its advertisement across Australia. - Focusing on securing long term loyalty from existing customers will benefit the royal aero club in the future. It will benefit the club through maintaining a relationship with existing customers, through providing a variety of incentives that will keep the customers satisfied and happy. The types of incentives that will be introduced to customers will include; loyalty reward cards offering discounts and communicating …show more content…

The new marketing effort will focus on providing mobile application; advertise using social media such as Facebook, Instagram and Twitter to attract the student segment. Furthermore, it will introduce package deals designed for the students of the club. The intention of focusing new marketing effort toward students will accommodate to the clubs target market, while attracting potential students. - Introduce new product development to the market such as new activities for example; sky diving, plane simulation, plane displays and also plane shows. The purpose of product development is generally aimed at existing customers, as well as capturing new customers for the new product (Neilson, 2017). - Develop new advertising campaign that will attract across Australia such as television advertisement, national radio and using the internet as a global media. The purpose of developing new advertising campaign is to inform customers about the new product/service offered by the royal aero club. Measuring the success of the 12 month plan is important as it ensures that the business achieves the sale profit and other objectives set for in this marketing plan (Walker e al. 2015). To measure the success of the marketing plan it will utilise; feedback analysis, quantitative data, studies of the market share and marketing

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