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Target Market Analysis Paper

267 Words2 Pages
Target market: a company formulates a market strategy that follows along with their overall objective. The following is an analysis of the marketing strategies used by a leading health care provider, Johnson and Johnson (J&J)
Band-Aid: Johnson and Johnson is a successful health care product provider because they satisfy customer needs.
Tylenol: Acetaminophen has been around on the market for 60 years.
Baby Care Products: Johnson and Johnson targets a specific segment for each of their products. For example, the baby care products use popular cartoons such as Winnie the Pooh and Pals, Pocahontas, and The Little Mermaid. The cartoon characters used by J&J appeal to both boys and girls.
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