Student Name: Gurpreet Kaur 1.As mentioned in the introduction, we are required to choose three fast moving consumer goods companies. The marketing strategies and operations are to be analyzed in terms of efficiency. The companies which I have chosen are Proctor and gamble, Johnson and Johnson and Unilever. These companies are considered to be giants in their industry sectors.
“Target was founded by George Draper Dayton, which was originally called the Dayton Department Store”(Target History, 2015). “In 1954, Dayton Department Store launched their first store in downtown Minneapolis (Targets History, 2015) and in 1958, Dayton Department store expanded into the suburbs of Minneapolis, creating the Southdale Mall” (Target History, 2015). Furthermore, “Daylen Department Store wanted to move towards a mass-marketing in retail stores called Target” (Target History, 2015). In 1964, the first Target opened in Roseville Minneapolis giving individuals the opportunity to experience Targets expansion and innovation (Target History, 2015).
Jaras Khairat Epp 170 Margarida, Mary J Summary/response Kid Kustomers The growth in children’s advertising in U.S has increased exponentially since 1980s most of the companies such as Disney, McDonald started targeting younger customers exploiting their marketing consumption that by implementing nostalgic memories of childhood of a brand names will let them purchase their product. Studies shown in 1991 that America’s six year olds were more familiar with Joe Camel as to them cartoon character Mickey Mouse and by familiarizing product to kids their goals is to persuade their parents to purchase a their product by juvenile nagging tactics. James U. McNeal a marketing professor believes in traditional approach is to get children closer
Target New Transitions creates a product for children that they do not even know they need. This is their target market because they are looking for potential
In discussing the target market for this product, there are various
Look in favor of Target store with its prestige Target store is yet the best and is counted as one of the most accessed stores you will consider as a discounted one that will provide you deals not found elsewhere. It is a more important aspect you might have been looking out to as discounts are available in many circumstances when you have made assertions on and it won’t be accessible otherwise without sound understanding you can certainly build. There are many kinds of coupons found in different places where web stores do exist and you can become part of our hierarchy of customers who vary from junior to senior and get more benefits you will want to attain in different circumstances. It was Target that has emerged as one of the most renowned and highly budgeted stores you can certainly add to your list of others which benefit you in many aspects you are searching.
Target Market Analysis This section focuses on Microsoft target market including the characteristics of demographic and psychographic, behaviors of target market, and strategies appealing to market. Demographic Characteristics of Market Since Microsoft is virtually everywhere according to the diversity of its products and services, it is hard to analyze the demographic of Microsoft users. Microsoft targets different types of customers, ranging from sizes of business users, office professionals, to PC gamers.
I attained the advertisement in the (ispot.tv) is a technology company which creates and produces to all company’s advertisements and this move is about Target TV Commercial. Additionally, this advertisement is targeting all the people and all the ages. Moreover, is visualizing through the entire target store. The quality of the advertising company uses was marketing strategy decisions include, Segment, Target, and Position.
4.1Target Market Analysis and Segmentation UA is trying to target consumers that are becoming more active and interested in living a healthier and fit lifestyle. UA has endorsement deals to motivate people that they can do it too. They want to show their products with celebrities and athletes wearing them. They have a huge influence on people because now a day’s people want to wear the same things celebrities and pro athletes wear. 4.2 Strengths and Weaknesses of Current target market Strengths •
Market Segmentation: To be of value market segments must be measurable, substantial, accessible, differentiable, and actionable (Kotler & Keller, 2012). Segmentation of demographics for Costco is vast as the current product offerings include all genders, ethnicities, incomes. age groups, and social classes. When considering demographics, it is important to consider the average or typical characteristics of the target market. As mentioned earlier the target market or focus for this company is supplying the small- to medium-sized business and targets the middle- to high-end consumer with its private label brand Kirkland Signature.
1. In order to understand the success of Inditex’s best brand, Zara one has to understand their strategic choices, and at its core this revolves on having a good understanding of who Zara targets, and what makes this brand attractive. Zara’s most important target market can be understood by the use of demographics, they target young (18-40 year old) women, who are price-conscious with a mid-range income, and very sensitive to fashion trends.
Segmentation, Targeting and positioning, also known as STP are an essential part in marketing today. This model is important for generating marketing communication strategies and it aids the marketers to prioritize schemes and deliver personalized and pertinent messages to diverse audiences. This approach is audience oriented rather than product focused in terms of communication, which results in conveying appropriate messages to the members who are more commercially appealing. Segmentation benefits the managers in finding out the area on which they have to concentrate on in terms of geography, demographics, social factors or behaviors.
Johnson & Johnson is a global, multibillion-dollar brand that has continued growth in the three market segments that include the consumer, pharmaceutical, and medical devices and diagnostics divisions. Out of the three, J&J have the highest sales within the pharmaceutical segment. Their success has been noted not only in sales and innovative products, but the efforts put towards diversity and inclusion. J&J is a company that values diversity and inclusion. They prove this by embedding diversity into all of their business practices.
In a marketing communications strategy the first objective is to identify the target audience. In the case of Kellogg’s they have two main audiences, the purchaser who is the parents and the influencer who is the children. Kellogg’s tend to have specific target audiences for each of their products. For example, Kellogg’s Corn Flakes targets families, Kellogg’s Special K targets women and/or health conscious women and Kellogg’s Coco Pops targets children.
Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.
