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The impact of advertising on children
The impact of advertising on children
How advertising targets our children
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Draft#2 In the short story “Spending a Few Days with the Kid I Once Was” by Daniel Lokko, his return to his home was a positive expirence. As he returned to his childhood house he found himself going up and down the stairs and sitting out on the front steps waiting for the mail. To his return he discovered the house is not how he remembered. When he was younger ,it seemed larger but now it is smaller and the house has also been remodeled and redecorated.
In the novel Schooled, by Gordon Korman, Capricorn Anderson changes from a 13 year old home-schooled hippie who lived in a community called Garland Farms to the most popular boy in the entire school in an unexpected way. The reason why this is a big deal is because Garland farms is a community where only hippies (Cap and his grandmother rain) live. They tend to not do anything in the outside world, except go grocery shopping. Cap is home-schooled, does not go to the outside world often and he hardly knows what anything in the outside world is.
In the piece, “Your Trusted Friends”, investigative journalist, Eric Schlosser, exposes how Walt Disney and Ray Kroc perfected the art of selling products to children. Schlosser begins the article with explaining that though Disney and Kroc were unsuccessful alone, both men knew how to motivate and find talent within their individual teams. Providing guidance and leadership, the two oversaw their separate corporations while relying on others to control the financial and creative details. Schlosser then writes that the men’s marketing efforts towards children were their most significant achievement. Their success in sales influenced the world’s largest corporations into including children in their consumer demographics.
In Eric Schlosser‘s essays, the author shows how the social media are targeting children by their ads and advertisements. He exposes the negative side of advertising especially when children are implicated. The author explores children’s cooperation with these companies whether consciously or unconsciously through their behavior and ways of convincing their parents to get them what they want. He mentions how these same parents by lack of spending enough time with kids pamper them and don’t refuse their desires. Schlosser gives more explanations by introducing several examples of these companies such as Disney, McDonald, clothes, oil, and phone companies, too without openly blaming neither of them.
The founding fathers of fast food giants, including Ray Kroc and Walt Disney, were among the first to develop and focus on marketing to children. In a response about advertising Schlosser shows just how knowledgeable they were, “Hoping that nostalgic childhood memories of a brand will lead to a lifetime of purchases, companies now plan ‘cradle-to-grave’ advertising strategies. They have come to believe what Ray Kroc and Walt Disney realized long ago -- a person's ‘brand loyalty’ may begin as early as the age of two”(43). Schlosser explains how Ray Kroc and Walt Disney purposefully targeted children to build loyal customers. Their intent was to attract children so that they would drive their parents to take them to fast food restaurants.
Theoretical Perspective Applying a theoretical perspective would help the organization, Kelsey Middle School, respond to the critical event of change in their leadership with a new superintendent. A specific theoretical perspective that can lend insight into this critical event is the social constructionist perspective. Based on the textbook A Multidimensional Approach For multifaceted Social Work, "the social constructionist perspective focuses on how people learn through their interactions with each other to classify the world and their place in it. People are seen as social beings who interact with each other and the physical world based on shared meanings, or shared understandings about the world" (Hutchinson, n.d., p. 50). When it comes to this definition and how it applies to this critical event, the word world can be replaced with Kelsey Middle School, as Kelsey Middle School can be looked at as being its own culture.
How Advertising is Leading Kids to Make Poor Choices Currently, the average American child today is exposed to an estimated 40,000 television commercials a year, over 100 a day. Advertisers try to expose children and teens to as much advertising as possible, this is to get children and teens to want to buy their products. Another factor is that advertisers use different techniques to get kids to buy their products, these techniques include bandwagon, transfer, avant-garde, facts and figures, and testimonials. Yet, children don’t realize they are being subjected to these techniques and with all the advertisements that kids are being exposed to today, these advertisements are leading kids to make poor choices. “Television, radio, cable, and
The article, “Never Say Anything a Kid Can Say,” by Steven C. Reinhart that was published in 2000 was quite an interesting read. Throughout this article, the author explained a teaching technique that he thought was the most effective for students to learn the most. He explained that it was a process; it wasn’t a technique that could be implemented and accomplished within a few days. The main idea of this philosophy was to have the students do the explaining and the teacher do the listening, which is completely opposite of the normal classroom setting.
We Were Children, the documentary on residential schools, is a re-enactment of two aboriginal children and their first hand experiences in the residential school system. The kinds of problems this documentary presented include mistreatment faced by the children who attended these schools, corruption and scandal inside the administration of the schools, and the false perception about these schools that resonated amongst Canadian society. These two children talk about the bullying they had to endure from the nuns which show that the children were not seen as equal to a child of non-Aboriginal decent. Furthermore, the types of abuse administration would put these kids through was immensely disturbing considering this was a state run institution.
‘It 's not just about getting kids to whine,’ one marketer explained in Selling to Kids, “it 's giving them a specific reason to ask for the product” (Schlosser 43). McDonald’s advertisements, for example, clearly have a straightforward aim: target children. They create an environment that children would enjoy; this includes the creation of Ronald and the decoration of the restaurant with fun, playful objects. Advertisers are so concerned about creating an impactful, meaningful ad that they spend time analyzing the specific age group they are working with. Schlosser evaluates the seven major nagging techniques that accompany most children’s request to buy something or go somewhere.
Kids can be taught that what’s on an ad isn’t necessarily what they need.” At the end, marketers must maintain an appropriate structure or strategy without using people in a bad way. If it’s possible for a child being obsessed with a toy and food box, then it’s possible for him to like a sweet fruit box with an interesting book or comics, magazines etc. if we can support or teach them. We must accept that healthy food, exercising, protecting environment, enjoying beautiful sides of life, even choosing the best music or watching the proper advertisement - they are the best solutions for a good future even though they may be hard for some people to adapt.
Educators play a key role in what happens in their classrooms (Nagro et al., 2019). Brian Mendler, author of the book That One Kid (2022), uses vignettes from his own life as both a disruptive student and a special education teacher to show other teachers how their reactions can influence the outcome of encounters with difficult students. In his book, Mendler (2022) states I personally believe the first line on a referral form should ask what the adult did wrong. Second, what the adult can do differently next time. Third, what the kid did wrong, and fourth, what the kid can do differently next time”
Over the past twenty years, the amount at which advertisers are advertising to children is astonishing. Advertising directed towards children has estimated at over 15 million annually that’s almost three times more than what it was 26 years ago! Toy companies, fast food places, and retail stores are very eager to target children-maybe even a little too eager. Advertisers are consciously targeting children. Most advertisers are targeting children because they're easier to get hooked on a product.
This statement is so true because when my little brother sees toys or junk food on television he immediately begs my parents to buy either one for him. The majority of commercials during programs aimed at children are for unhealthy high-fat, high sugars or high-salt foods with little nutritional value. Not all parents are aware of how their children are exposed to marketing campaigns that influence their children. Some top food choices for kids attack kids by their appealing commercials. The commercials use bright colors, a funny icon cartoon character, older kids, and catchy phrases.
For example Lego, Hasbro, Disney, Mattel, Barbie, Nerf, MEGA Bloks, and Fisher Price. Todays’ children “Generation-Z” have unique characteristics in many ways as compare to past generations. The ad film-makers, advertisers, and marketers always try to formulate new ways to attract their targeted customers, because of its rule the best way you attract to the customer and most likely to change their purchase intention and influence their decisions. The marketers and advertisers here use advertisement which targets the children are always based on anthropomorphism; using of non-living things like cartoons, animations, songs, logos, jingles, and different characters that advertisers keep in mind their audiences to attract the children, i.e. MacDonald, Disney, Barbie are the best example of
