Pick a favorite existing product. It must be a particular brand. For example, rather than picking a smart phone, you should instead state the brand, such as a Samsung smart phone. Or rather than saying a motorcycle, instead you could pick a Honda motorcycle. It can be the same product picked previously or it can be a new one. Answer the following questions in a paragraph or two each. Total essay assignment should be 1-2 pages in length, not including questions, and in include outside research to support your stances. In this assignment, you are going to go through some of the steps to market this product. The chosen product is: ________Chevy Impala Car__________________ 1. In discussing the target market for this product, there are various …show more content…
Various factors can affect how you market this product. Some of these are social trends, technological advances, the economic climate and the political/regulatory climate. Pick one of these and discuss how it will affect the marketing of your product positively or negatively. Chevy has several marketing procedures. They use American Patriotism to help sell their vehicles. It is considered an American product. They use internet, television, billboards, radio and other various marketing techniques to get their product sold. They offer deals on days that holidays to help build patriotism in their company. …show more content…
The purchase will not take place without the recognition of the need. Why would anyone buy a Chevy Impala? They need to get from point A to point B and maybe even Point C and then back to Point A again. In other words, they need transportation. They have to work or go to school. They may have kids that have activities they need to get to. These needs may be triggered by some internal stimuli like being hungry or thirsty or it can be some external stimuli such as billboards or word of mouth. Most people buy an Impala because they like Chevy or maybe like the price of the car. It could even be that they like the style of the