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The Sports Industry Analysis Paper

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4.1Target Market Analysis and Segmentation UA is trying to target consumers that are becoming more active and interested in living a healthier and fit lifestyle. UA has endorsement deals to motivate people that they can do it too. They want to show their products with celebrities and athletes wearing them. They have a huge influence on people because now a day’s people want to wear the same things celebrities and pro athletes wear. 4.2 Strengths and Weaknesses of Current target market Strengths • They have endorsement deals with celebrities and pro athletes. • They are targeting young active people. Weaknesses • They are not targeting all active people. (Focusing on young) • They don’t have enough commercials to show endorsement deals. 4.3 …show more content…

They should not only have young athletes in endorsement deals, but older ones as well. Another recommendation would be for them to focus more on high schools and college athletes because some of them in the future will become pro athletes. This would work great for them because if they are able to get athletes interested in UA before their pro careers, this could help them have loyal endorsement deals in the future. Especially, if UA gets the athletes to wear their products throughout all of those years before their careers. This will help UA by showing that the athletes are not just in it for the money. They wear the product because they love it. 5.0 Conclusion In all, Under Armour will continue to strive to be better and exceed all of their goals in the near future. Kevin Plank wants this company to become a globally recognized brand, and this company will most definitely become one. They have high standards and only expect the best. They will continue to make many different products and reach out to a wider range of consumers. Under Armour is going to continue to have the best quality product compared to most competitors. As well as still being very affordable to the consumers. Under Armour will always maintain loyal consumers with low prices and great quality. 6.0

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