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Console Target Audience

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Client, purpose of website and target audience Client: Console Games Direct is a specialist business which sells consoles, games and accessories. Purpose of the website: The purpose of the website is to enable Console Games Direct to promote and advertise it business activities and products. They what to be able sell their products globally. The purpose of the website is important because it gives an idea on the customer on what the website is about. What the business is trying to sell. It also makes it easier for the business because going on to a website which promotes a certain product like phones doesn’t make it hard for the customer to tell what the website is about and the customer can start searching a clicking away without looking for the purpose or what they are selling. The purpose of the website is also important because it will fit for what the customer has searched. And without wasting any time the customer will be on the website and browsing away with what he or she went on the website for in first place and will find the product he or she was looking for. …show more content…

The target audience will be the sort of people the business is appealing to. For example if they have a product that is for over 12s only they should make it clear beforehand so it does not cause any confusion between the customers. The target audience also is important because if the website is a high pay website they format and layout should tell it all. It should warn the customer beforehand about the prices by having something expensive on the front page so the customer knows what sort of audience this is targeted at and so the customer doesn’t have to waste any time for no

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