A business that employs a blog as part of their website needs to start by engaging readers. When enticing potential customers to a website through attractive blogs, it immediately starts to improve search engine optimization (SEO) results. Here’s how a business can capitalize on a blog to drive up website traffic using sound SEO strategy.
Audience & Keywords
Hitting a target audience is always the number one aim of SEO. This can be accomplished through calculated efforts to use keywords and keyword phrases that point directly to the company. Blogs can be critical in developing an attractive SEO rank by hitting on keywords aimed at their target audience.
By including a meta description, a series of search engine keywords targeted directly at an audience is an excellent tactic. However, the old days of
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Adding one within the blog name can be useful. Imputing simple keywords inside each blog title is great for hitting a specific target audience and improving SEO.
Content & Target Audience
A website should continually optimize the content in their blogs. Old content will gradually begin to drop in the search engine results. The content needs to remain relevant and also fluctuate between various target audiences.
One job of the marketing department is to pinpoint specific target audiences. When the articles in a blog are diverse and target audience specific, the SEO results will improve. Another important part of content can come from the use of images and video. The idea is to make sure that the additions are properly embedded into the blog.
When the blog title is catchy, the combination of good content and enticing imagery can increase SEO rankings. It is always recommended that each blog, including the title, have a unique url attached to it. Good SEO strategy suggests including /blog to help improve search engine results.
Technical Aspects of