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Neiman Marcus Target Audience

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1. Introduction to Neiman Marcus and there Company Background Neiman Marcus is a luxury retailer. There marketing segment is a focus of men a and women’s apparel and clothing. Neiman Marcus’s target customer is one of higher income, known as premium segment shoppers with high discretionary shoppers. Today, they are focusing on Omni channel strategy, remodeling its in store and e-commerce hedonistic experiences, which are all technology based. Retail customers like to have the flexibility to shop any where in the world, whether online or in the store, Neiman’s Omni channel is centered on creating a convenient service for the customer. 2. Why did Neiman Marcus start this Pinterest social media campaign? Marketers need to be aware of how important social media is in order to be successful online. The reason why Neiman Marcus started a social media campaign was that they wanted to “establish Neiman Marcus as a credible authority in fashion and lifestyle industry”(Eckerle, 2013). The meaning to why they wanted to do this was that they wanted to share the most visually compelling editorial …show more content…

This blend of a target audience created a strong buzz. Neiman Marcus wanted to get people who where motivated by the latest trends in fashion. They also wanted to create content that will stick over a long period of time and keep followers going beyond one post. Neiman wanted to create a following that showed that they are a creditable source of information in the fashion and lifestyle world. They also wanted to show themselves as a great source of imagery. They also wanted to give social media a exclusive product all their own in a way to create and fill the making the consumers fill special need and feel more special as they have a first released product. Another point we need to point out is that this campaign was really just a test at the very start of the

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