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Play Station 4 Marketing Strategy

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• Targeting customers differs as many people are full of expectation for delivery of a top product. My product, Play station 4 was expected by a lot of people to be the best, for us to achieve that we had to at different aspect in the market or our primary target audience. We targeted customers from a young age as early as 6-years to any age because our statistics data gathered showed us the previous version of our product even people at the age of 60-years plus enjoyed our product that unit people from around the globe. Married people also enjoy this product, we also target people with medium source of income to purchase our product. Our main objective is to bring together people around the world and create a product that can be enjoyed by …show more content…

This can also be directly related to the groups they belong to, that in turn define how the market behaves socially. Identifying possible reaches in my target market behavioral patterns making sure that the main channels in the market are opened. My product has few competitors my product is the price leader we use social awareness remind our customers we only produce quality products and consistency is the key. The intention is to make sure customers act in a desired manner. Create attention and let people take notice of our product yield customers to respond favorable to the intended message and we made sure that our customers understood our intended …show more content…

Delivery will zero defaces products delivered with 100% quality. My product is delivered with world class standards, choosing from direct and indirect distribution was difficult but we normally use direct distribution. Direct distribution is when a manufacturer sells a product directly to the retail. Indirect is using the wholesaler to distribute to a retailer. Using the direct method insures that my product is delivered to the retail. Using indirect method, the customers are exposed to my competitor, for example MAKRO sells a Variety to my competitive

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