Over the past few decades, there has been a call for more sustainability in our everyday lives that will preserve the world for future generations. This is especially evident in the marketing field with the rise of sustainable marketing. Not only should businesses be aware of their future needs, but they also need to consider the needs of consumers both now and in the future. There are different strategies that place various degrees of importance on the current and future needs of the business and consumer. Sustainable marketing is displayed through the sustainable marketing concept, which focuses on the future needs of the business and consumer. Two other strategies, the marketing concept and societal marketing concept, differ from each other in their own ways.
Sustainable marketing states that businesses are to market in a socially and
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The PS4 is an exceptional gaming console that features some of the latest technology. It also corresponds with the traditional PlayStation format, such as the console structure and controllers. In other words, it maintained the PlayStation theme while using the best technology to better the console. For example, the updated controllers feature a “share” button that allows players to share their gaming experiences through photos or videos to their friends easily and quickly. This new button likely improved PS4 sales, considering today’s technological world of communicating with friends. Overall, it can download and play games at a faster rate while employing better graphics and a user-friendly interface better than its predecessors. The PS4 has a sleek design and often comes with a warranty, depending on the location of purchase. The initial release price of the PS4 was $399 and in 2015, the price dropped to $349 (“PlayStation 4”). The PS4’s competitor, the Xbox One, was released at $499, which gave PS4 an advantage on price without compromising on the product quality (“Xbox