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Social Class Marketers

345 Words2 Pages

Marketers should understand that the social class of individuals will possess a huge impact on the various types and quantities or purchased goods. Individuals are commonly categorized in social class depending on their income, education, finances, or their profession. The upper class has more disposable income, which affords them to spend more on products (Boundless, 2017). Social class can possibly have an intensive outcome on how a consumer spends their money. I believe that marketers, to a certain extent, should segment consumers by their social class. Besides the concept of disposable income, people who belong in the same social class, tend to purchase the same products, reside in the same locale, and more than likely shop in the same stores. The marketers need to be able to accommodate the …show more content…

The advertisement that would target lower Americans is McDonalds. Their products consist of dollar value meals, reasonably priced beverages, such as one-dollar coffee and tea.
Ralph Lauren’s products are usually sold in lavish stores that provide the upper Americans with the fashionable etiquette that they are accustomed to. Their products are commonly associated with movie stars, celebrities, and other high-profile individuals.
McDonalds has profited tremendously with their dollar menu which benefits individuals that may be on a budget or otherwise could not afford to eat out much (Kurland, 2009). The restaurant icon provides many alternatives or varieties on their dollar menu with a price that helps people that are less fortunate.
I would probably pay more attention to the McDonald’s advertisement because I am somewhat conservative with my money. The majority of my expensive clothing and cologne have been gifts from birthdays and Christmas. I personally have not brought myself to purchase expensive

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