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Social Class Research Paper

430 Words2 Pages
SOCIAL CLASS
Social class is a set of concepts in which people are clustered into a set of hierarchical public categories of a society into comparatively different and identical groups with high opinion to feelings, morals, standard of living, gaining and obtaining power. The most recognizable being the upper, middle, and lower classes.
Social class of Fair & Lovely fairness cream consist mainly from upper-middle to lower-middle group. The lower class is a significant target market for Fair & Lovely. Unilever marketed the product in affordable small size pouches to facilitate purchase by the poor. Fair & Lovely is a product targeted at the poor or those at the ‘bottom of the pyramid.’ Affordable small size pouches to assist purchase by the
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