ipl-logo

Secondary Data Analysis Paper

1176 Words5 Pages

Secondary Data Analysis Assignment on
Natural Dog Treat Products
Pet Food Industry
Throughout the country, pet owners are spending billions of dollars every year to provide food and treats for their pets. For the past few years, the demand for pet food has grown alongside the amount of domestic animals in the United States households. The pet food industry in the United States has around 200 major companies with a combined revenue of roughly $47 billion (Research and Markets 2012). This industry is growing every year with the production of many different options including dog food, cat food, and treats. One branch of the pet food industry that is recently growing is the natural and organic pet food: Figure 1: Dog and Cat product sales, Natural …show more content…

One of the main threats is that larger companies are able to spend millions of dollars on marketing to maintain their share of the market. This can be a major disadvantage of smaller companies who are on a tighter budget. Another major threat is that the pet food manufacturing market is highly concentrated with the top eight companies having about 85% of the sales (Research and Markets 2012). Even though having a smaller company in this market is hard, there are a few opportunities that a pet food manufacturer has. The smaller companies can gain effective market share by offering specialized products or by serving locally to their customers. This draws in the attention of local residents, especially those who are health conscious. The awareness of the natural pet foods is on the rise significantly. This is the latest trend going on in the United States, and companies like Hills Pet were hurt dramatically by not following it. Their major brand, Science Diet, used the claims of having the best vitamins and minerals as well as having proteins. This gained sales for a while, but as shown in figure 2, once the trend for “organic and natural” pet food came along, they were unable to hold their sales steady by only claiming they had a scientific remedy for pet food (Serena Ng …show more content…

These companies are able to spend millions of dollars a year to promote their products, which can be hard to work around for smaller companies. They are able to sell their products in national grocery stores and pet stores around the country, which is the main reason why focusing the efforts on smaller, local stores to sell the natural pet food is the best route to take. This will provide a more direct link to the target market.
Demographic Profile
According to the MRI data on Dog Biscuits/Treats, the target market concluded is females who are 45 to 54 years old who are college educated. They also have an annual income of $75,000 to $149,999 (MRI/Mediamark Reporter 2012). This data concludes that the target market for the natural pet product is an older female who is in the middle to upper-middle class. There are a few things to consider when determining how to market to this profile (Taylor 2014):
• Be aware of human food trends, these usually can compare to pet food trends
• Nutrition for seniors and weight management are some of the top trends for pet food
• Fiber in pet food has become prominent

Show More
Related
385 Words | 2 Pages

In my opinion, four major opportunities for PetSmart are products, services, customers, and growth. PetSmart offers numerous of products in multiple categories such as food, toys, beds, crates, etc. Services that are offered are grooming, boarding, training, and veterinary services. PetSmart also treats pets like children. Last but not least another major opportunity for PetSmart is the growth that is planed over the years.

Read More
558 Words | 3 Pages

Nonni’s Organics ingredients are grown in the United States and are manufactured in the United States. Due to Fryeburg being a small town and being a town that does not allow big companies to come in, they value United States made products. By expressing the fact that Nonni’s Organics is all United States made that will attract they to not only support SNHU Pet Supply but also support Nonni’s Organics while providing their pets with it. Even though the people of Fryeburg do not have the highest average income they are still willing to pay more money to provide a high-quality product for themselves and their loved ones. Although, there is an abundant amount of wants and needs those are the biggest and most important ones in order to market Nonni’s Organics and be

Read More
229 Words | 1 Pages

The steady stream of new premium pet foods in the aisles of supermarkets and pet stores targets health-conscious pet owners, encouraging them to feed their dogs the same healthy, natural foods that they enjoy. It 's working; consumers who are willing to pay extra for organic food for their family are also willing to pay more for healthier dog food, according to an article published by the Daily Herald. Gourmet dog food sales continue to increase, proving that people want their cherished dog to have food that looks and smells as delicious as the family 's dinner. Beneful 's Chopped Blends, with ingredients like fresh salmon, carrots and wild rice, are as healthy as any of the fancy new wet dog foods mentioned in the article.

Read More
504 Words | 3 Pages

The food Beneful makes comes in a variety of dry foods more commonly known as kibble, wet food and a selection of treats. Beneful uses all raw ingredients approved by the USDA and the FDA abiding by laws that regulate food labeling for humans. They use soy as their main protein, even though the common misconception of dogs being carnivores. Although a dogs wolf ancestor 's diet was made up of 70% meat, dogs now a days are consider omnivores. According to Beneful this creates a better balanced diet and can help a dog live a longer life.

Read More
988 Words | 4 Pages

Food can be brought from my pet warehouse from around $104.99, the food that I found is Vetafarm Ferret Origins 10kg. - What is the nutrient content of this food (energy content, protein, fats, carbohydrate, fibre, vitamins and minerals) Vitamins: B1, B2, B3, B5, B6, B9, B12, C, D3, E, H, K and Minerals: Copper, cobalt, iodine, iron, magnesium, manganese, phosphorus, potassium, sodium, sulphur, zinc. Crude Protein 38%, Fibre 8%, Fat 12%, Calcium 2.5%, Vitamin A 34IU/g, and Vitamin E 195mg/kg. 2

Read More
837 Words | 4 Pages

In an environment with more knowledgeable workers they will be able to education the customers on Blackwood. Without advertising the consumers may not realize the way in which Blackwood is set apart from the other brands. The importance of slow cooking the food for more nutrition is what Blackwood is all about. Small pet stores and or corporations who focus in the pet industry would be best suited for Blackwood and their new

Read More
772 Words | 4 Pages

Industry analysis and trending reports for Pet Stores is showing a steady growth over the next 5 years heading into 2020. The reason is simple, pet owners love their animals as if they were family members and as such the household budget includes the necessary expenses. Moreover, the economy is influencing the spending of discretionary income with the increase in employment. According to the industry, food and services will lead the inventories for sales, boosting revenues of premium products and services beyond the current $18 billion dollars annually, by a rate of 2.8% yielding over $20 billion dollars annually.

Read More
300 Words | 2 Pages

There are a lot of opinions how to feed dogs. The recent way of feeding your pet is believed to be all natural dog food. All natural dog food includes either raw dog food or some prepared mixtures. All natural dog food is rich in natural components, vitamins, minerals and enzymes that help your pet to grow, develop properly and be healthy, consisting no preservatives, hormones and artificial ingredients. It's nature that creates the best dog diet possible.

Read More
796 Words | 4 Pages

In fact, over 52% of households own either a dog, cat or both. The Pet Industry: An upward trajectory for sales The American Pet Products Association (APPA) estimates that the Pet Industry is $62.75 billion as of 2016, which includes food, supplies and medicine, veterinary care, live animal purchases, and pet services.

Read More
1148 Words | 5 Pages

Once you understand your dog’s nutritional needs – it is rather simple to create the ideal dog food for them comprised of protein, non-processed carbs, health fats and most importantly, no additives, chemicals or

Read More
1823 Words | 8 Pages

The food industry is expected to grow rapidly in the future due to improving lifestyle and rapid urbanization (“Global Fast Food Market”, 2017). With this potential demand created, KHC can easily capitalize the growing foodservice industry and tailor their products to the specific demographic (Bhasin, 2018). Another strong resource KHC can utilize is focusing on nutritious products. As the foodservice industry continues to grow, KHC should further explore on expanding its product portfolio to include healthier options. Natural and organic brands, as well, as small labels buying from local farms, have become an essential part of the consumer lifestyle (Tarkan, 2015).

Read More
774 Words | 4 Pages

Sure they might be a tad more expensive but they typically have higher standards with regard to their ingredients and nutritive value. Your dog gets a higher nutritive value by consuming less kibble than the economy brands which reduces costs in the long run. Dogs also need vitamins and minerals to grow well. Check that any minerals in the brand you select are chelated meaning they are easier for the dog to digest and absorb.

Read More
709 Words | 3 Pages

Attempts to replace nutrients that have been destroyed by heat with supplementary-and predominantly synthetic-nutrients can never compare nutritionally with the benefits and quality of natural, minimally treated nutrients. At present, there is no way to replace structurally altered fibers or denatured proteins. These alterations make heat-processed foods and their constituent nutrients less bio-available or beneficial, and certainly less effective in maintaining health, preventing disease, and helping the healing processes that normally follow injury. Structurally altered pet foods may actually contribute to health problems (e.g., food allergies or inflammation).

Read More
738 Words | 3 Pages

The competitive analysis is based on two competitors that are ranked fairly high overall pet grooming. PetSmart and Petco offer devoted associates which are trained and enjoy interaction with all animals. A typical day spent at these two places I observed customers are interested in learning further about their precious pets. PetSmart is focused mainly on product sales than the grooming industry. Where Petco provides a friendly atmosphere, however there is a large number of employee turnover.

Read More
2648 Words | 11 Pages

5.2) Competitive Advantage Golden Foods™ will have a nice competitive advantage over the others in the market, the products that Golden Foods™ offers are absolutely much healthier than the other competitors in the market, Golden Foods™ looked around the rivals products and noticed that the agent BHA/BHT is available is almost all of their products, this is known to be a major carcinogen agent that could turn to be deadly for most pets, on the other hand Golden Foods™ ensure that this agent will never exist in any of its product to ensure again ultimate healthiness for their consumers pet. Another thing that Golden Foods™ noticed immediately is that the other rivals in the region sell pet food that contains grain and animal by-products as the primary ingredient, again grain is not an ingredient that cat specially could benefit from as it only fills them without adding any nutritional value, the same goes for by-products, by-products consist of the hair, skin, and bones of animals this really adds nothing to their daily nutritional needs again but companies choose to take less care of their consumers. Golden Foods™, while sells products at a higher price, but makes sure that the primary ingredient is real meat, and taurine , that is an essential protein source for the animals muscles to function properly, and other important ingredients that makes the consumers worry less about their pet

Read More

More about Secondary Data Analysis Paper

Related Topics

Open Document