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Snhu Pet Supply Case Study

558 Words3 Pages

SNHU Pet Supply is welcoming a new product to the pet food line, an all-natural pet food. Before launching the new product, the company has to research its market that they are going up against. SNHU Pet Supply is launching an all-natural pet food that’s ingredients and manufacturing is all done within the United States. The new pet food is called Nonni’s Organics to allow a personal aspect of it while showing them that it is a good quality product.
SNHU Pet Supply will be located in Fryeburg, Maine which provides a unique target market. First, demographics, household income can make a huge impact on the target market. Fryeburg’s average household income is about $56,400 with an average household size of 2.44. The average age in Fryeburg is …show more content…

The first need that I have found the people of Fryeburg need is an all-natural quality product. Fryeburg enjoys all-natural products for themselves and they will more than likely want to provide the same for their furry friends. They are the type of people who buy local organic ingredients from the local farms to provide for themselves and their family. If they are able to find the same for their pets that will attract them. Another need for the people of Fryeburg is a product that is made locally, within the United States, rather than manufactured in an unknown place. Nonni’s Organics ingredients are grown in the United States and are manufactured in the United States. Due to Fryeburg being a small town and being a town that does not allow big companies to come in, they value United States made products. By expressing the fact that Nonni’s Organics is all United States made that will attract they to not only support SNHU Pet Supply but also support Nonni’s Organics while providing their pets with it. Even though the people of Fryeburg do not have the highest average income they are still willing to pay more money to provide a high-quality product for themselves and their loved ones. Although, there is an abundant amount of wants and needs those are the biggest and most important ones in order to market Nonni’s Organics and be

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