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What's Natural About Our Natural Products By Sarah Federman Summary

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In the essay, “What’s Natural about Our Natural Products” by Sarah Federman, she is describing how food companies are constantly using the word “natural”. Food companies are overusing the word natural to make people want to buy their products. By saying food is natural, food companies are appealing to healthy buyers by making them think there is a difference between natural and not natural. Sarah is describing a natural product as grown without the help of a human. Sarah Federman, a freelance writer, graduated from University of Pennsylvania majoring in intellectual history. She has a strong interest in different medicines this led to her work at the California Pacific Medical Center. She wrote the essay for Language Awareness because she …show more content…

Natural foods may have less sugar, but foods with standards have the same ingredients. The word natural became a marketing strategy to give information about the food. Using the word natural is a way to see the food at a higher price and this is confusing the buyer. Food companies are over using the word “natural” because people actually believe the companies. The buyers think it means “pure, low-fat, and better” (442), while food companies use it through the definition in the dictionary. Society is taking advantage of the many different meaning of natural. Society is taking advantage of the different meanings because advertisers feel they can trick people now. Sarah Federman’s argument is convincing and relatable. After reading his essay, people will start realizing how much food they bought just because it said “natural”. Due to that specific word, people thought that food would be better than the competing brands. Also, that fact that these “natural” products were so much more expensive makes buyers think they must be better than the others. Federman’s work will let buyer know of the misleading tactics used by food companies to see their food. After reading his essay, buyers will soon realize that the “natural” foods are basically the same as the regular foods. Buyers will soon realize that food companies have only been persuading them to sell more of their

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