GameStop Inc. has been a largely successful business since its creation but has recently run into a few obstacles due to advancement in technology. The main problem the company has been forced to face is the growing usage of virtual storefronts to purchase videogames, rather than buying physical copies at a local game store. GameStop has attempted to avoid going out of business from this by expanding its operations from selling only videogames to selling collectibles or other merchandise from popular pop culture brands. In order to make sure the expansion is effective, as well as to gain other benefits such as an improved virtual storefront of their own and more, they purchased Geeknet, the parent company of the popular online store for licensed pop culture merchandise and other “geeky” products ThinkGeek.com. With this purchase GameStop has succeeded in expanding their market and their products as well as seeing an increase in profits. Keywords GameStop, ThinkGeek, Geeknet, videogames Brief Origin of Videogames …show more content…
on a PDP – 1 computer. (jesperjuul) However, videogames weren’t commercially available until 11 years later in 1973 with the release of Pong. From there, videogames continued to grow with the eventual releases of games like Space Invaders in 1978, Pac-Man in 1980, Donkey Kong in 1981, Super Mario Bros. in 1985, and many more. The video game industry faced a crash in 1983 caused in large part by the failure of the Atari 2600, (newyorker) but was resurrected with the release of Nintendo’s Famicom – the Nintendo Entertainment System in the United States. Nintendo continued to succeed in the 80s and 90s with other companies like Sony and Sega also contributing to the video game