401 Games has a lot of relevant aspects within the internal environment. 410 Games has a wide variety of items in store. They have thousands of game in stock ranging from board games, comics and card games. They are actually one of the top board game retailers in Toronto. 401 Games has 90% of available board games in stock. The reason why it isn’t 100% is because when popular games are high demand they are sold out. They also are very quick to change and adapt to customers needs and the game industry. They used to be 401 Convenience, which was your typical convenience store, but they started to make changes in what they offered and changed to 401 Games. They started by selling magic kits, to Pokemon and now to board games.
401 Games always try to add one big or major change each year within the company to keep up with competitors. A recent change they added is offering gaming space, this includes tables set up with popular games that customers can come in and play without having to purchase them first. This service is free of change, and gets people into the door. They also have the best prices, good selection and the expertise. They also do price matching with competitors, so they can have the lowest prices. 401 Games is unique
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Out of 401 Games 14 competitors, themselves and one other company are the only ones who do not have online sales. Customers have started to prefer being able to shop at the tips of their fingertips. Another large threat happening is electronic devices. People don’t necessarily have to play board games anymore, they now have the option to get on their phone and purchase apps to play on their phones. Also, because of the gaming industry booming, there are additional companies entering the