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The importance of music in marketing
Literature review of music in marketing
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More handpicked essays just for you.
The importance of music in marketing
Literature review of music in marketing
Don’t take our word for it - see why 10 million students trust us with their essay needs.
The 2018 Superbowl was a crazy site to see as the Philadelphian Eagles scored the last touchdown in the game, claiming the 2018 Superbowl. Although the game was intense and behind the field were raging fans, sweating blood and money, the game also aired interesting and diverse commercials. Everyone knows the Superbowl commercials are known for their outlandish pricing, acts, and features some pretty high quality actors- but the commercials come with a lot of influence. One in particular, the Doritos v.s Mtn. Dew commercial targeted all of America, young and old, different ethnicities, and showing a reasonable argument WITHOUT violence instead using what sways America today, music.
The entertainment industry encompasses the composition, production, and marketing of music. The music industry has emerged as a dominant business and has maintained popularity by means of adapting alongside social movements, and representing different major classes of society. Music has been used by entertainers as a method of expression, and therefore often sheds light on prominent issues by illustrating relatable stories, or reactions to common problems. For example, The Drums, a modern Indie musical group, has composed the lyrics to the hit song “Money” to include imagery and repetition that work to expose the everyday struggle that impoverished Americans undergo.
Priscilla Avila Professor Karn English 1A March 9 2023 "Still, nearly half (48%) of businesses worldwide rely on the power of loyal customers to spread the word about their products or services. " - Grace Kim, https://tinyurl.com/92f4mfx4 A form of marketing called word of mouth is forceful and brief. It relies on audiences or consumers that will carry their review of a brand or products into their daily conversations. Whether their input is negative or positive, it leaves an impression on a potential customer.
Many advertisements have all different types of purposes, especially ones that
It makes me more engaged to want to listen or watch that advertisement. One reason being I want to listen to that song and then by doing that I am also learning about what you are advertising to me. Making me put forth more attention to the main focus point. Making me want whatever it may be they are presenting to me. This is also creating more attention like I said grabbing that viewers attention making them want to listen.
Wherever you may go often you will see advertisement. It may come in many different forms such as a poster on a telephone pole telling someone about a yard sell. Perhaps a bench ad or a television commercial. On a milk carton or box of cereal, whatever the form it’s all around us. Have you ever thought, what is the point of the advertisement?
The book Contagious: Why Things Catch On by Jonah Berger is an insightful and informative look into the science of why certain products, ideas, and behaviors become popular. He wanted to understand why some things become popular and why others don't, and to provide readers with the tools to make their own ideas and products more contagious. Berger examines the six key principles of social influence that drive the spread of ideas as well as products and provides a wealth of examples to illustrate his points. He also provides practical advice on how to use these principles to create successful marketing campaigns. Berger's six principles of social influence are social currency, triggers, emotion, public, practical value, and stories.
Although some argue that advertisers distract an artist from making music, advertising helps an artist pay bills which allows them to make more music. “It [advertising] exists to make money, and artists need money in order to continue making money” which makes ads that much more important to bands (Johnson 6). Commercials allow artists to focus more on music by keeping them financially afloat. Coates states that “Booking agents and tour managers must be paid, gas and food must be bought, t-shirts and posters must be made – all these costs add up” and the money gained on tours may not offset the
Marketing industry analysts began by identifying and studying the most popular individuals within the
This study addresses how self-made artists in the music industry uses marketing skills to help promote their music compared to the artists that are signed to a record label. Throughout this essay, I’m to going to analyze and compare Chance the Rapper’s sales to that of a well-known Hip/Hop artist J. Cole and the marketing schemes deployed by the upcoming artists in the music industry. Artists must learn to adapt to change constantly. They have to incorporate or amalgamate several marketing and promoting schemes to grow their audience organically.
Applications: The applications deal with the “Halo effect”. This effect occurs when the public sees celebrities use the products, they are more inclined to buy the product because they want to mimic their role model. A celebrity is a person who is known by his well knownness. McCracken has defined a celebrity endorser as a person who enjoys public recognition and who uses this recognition on behalf of a brand to endorse the brand.
The aforementioned factors play a significant role in influencing what is purchased by the consumer, but if they bought other genres instead of pop music, then the industry would be forced to change. When it comes to sales “The music industry is a Superstar economy… the top 1% account for 77% of all artist recorded music income” (Mulligan). Artists who would fall under this 1% criteria mostly belong to the pop genre, such as Taylor Swift, Justin Timberlake, Bruno Mars, and so on. Notwithstanding drama-related reductions in popularity, artists such as these, and several others of “superstar” status, are the ones providing a great deal of the profits for the pop industry. It is through the widespread support of these artists by consumers where the homogeneity of pop music is encouraged and
What is the definition of marketing and where does advertising fit within that definition? Marketing refers to the processes involved in communicating a product or service to customers or consumers. These communication processes can be used to sell, purchase, distribute or even promote a product or service to various markets. Simply put, marketing is the communication between an organisation and its customers.
This ad has a relaxed, nostalgic tone. One factor contributing to this tone is the selected music. The song chosen is a stripped-down rendition of an already popular song, and the acoustic version feels much calmer compared to a song with a lot of bass, drums, or electronically generated sounds
Throughout the studies done in the field of music and marketing, it has been verified that one of the main purposes of music in advertising is being used as a background in order to create an appropriate enhanced ambiance to deliver the commercial’s message. The advertising message is understood based on the music’s intended purpose such as; creating excitement or entertaining the audience, indulging the consumers in a relaxing mood, attention or empathy. Therefore, in order