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Williams Agency, LLC Case Study

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Williams Agency, LLC

Williams Agency, LLC is a sports agency based in Charlotte, NC created to service collegiate basketball athletes. In 2017, Levi Williams, Jr. founded the Williams Agency as a platform for young college athletes to build their careers and obtain the best contracts, endorsements, and sponsorships possible through the use of client management and brand marketing. It is through Mr. Williams passion for sports and helping youth achieve their dreams that Williams Agency was created. Being based in North Carolina, the Williams Agency, LLC has access to 45 Division I schools to recruit from. The company is funded through personal finances and sponsorships.

Target Market The target audience for the Williams Agency will be collegiate …show more content…

Williams Agency being a relatively new company compared to existing major agencies in the industry and no current perception of client representatives are weaknesses, but a few key strengths of the company are the high-quality products and technology along with the unlimited resources and network advantages we have to offer. Enhancing the sports industry and better athlete performances develops a greater chance of reaching the highest potential in their career. Critical and key points that make the Williams Agency successful is to develop a new and unique market segment by diversifying through acquisitions and leverage competitor’s resources for a great impact to break into the …show more content…

In 2017, Levi Williams, Jr. founded the Williams Agency as a platform for young college athletes to build their careers and obtain the best contracts, endorsements, and sponsorships possible through the use of client management and brand marketing. It is through Mr. Williams passion for sports and helping youth achieve their dreams that Williams Agency was created. Being based in North Carolina, the Williams Agency, LLC has access to 45 Division I schools to recruit from. The company is funded through personal finances and

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