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Wings Over World's Industry: A Case Study

771 Words4 Pages

According to IBISWorld, Wings Over World’s industry, global courier and delivery services, primarily provides “air, surface, or combined express courier delivery services of parcels, documents and packages for business customers” (DeCarlo, 2017, p. 12). The key economic drivers of these services include global consumer spending, world trade, global internet usage, and even crude oil. These associative industries we have also researched to understand their relation to how they may affect the global courier market, and potentially how they could affect our client. Based on financial trends over the course of the past five years, slow economic growth in developed markets have marginally affected industry growth. This is due to advanced economies accounting for the majority of industry revenue, therefore a large portion of the industry’s growth “has come from greater business activity and demand for time-sensitive goods in emerging economies. The growing number of individuals with internet access has also aided revenue” (DeCarlo, 2017, p.7). As more consumers use e-commerce websites and the greater the number of goods need to be transported, we have to consider the trends concerning the technology in the market. …show more content…

In this particular industry, technological changes help industry operators enhance business-to-business (B2B) and business-to-consumer (B2C) communications, which further improves data flow and financial control. In addition, the use of electronic commerce is a competitive strategy use commonly among large global courier and delivery companies. Understanding the larger players, as noted in Figure 1, helps our team understand the advantages of the acquirer and if the transition would be worth the investment. Advanced technologies like tracking systems, proof-of-delivery signatures, and bar codes can both hinder or assist our client in transitioning during the merger and acquisition

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