The previous paragraph has brought to light many interesting aspects of the art of polling. Firstly, it gives a sense of understanding on how a good poll should be conducted and interpreted, not only for academic purposes, but generally for a good comprehension of the matter itself. Secondly, it underlines what can (and is) done in the wrong manner, and again focuses the attention on a level of decisiveness which should always be present when talking about people’s preferences. Last but not least, it gives a sense of how difficult it is to understand how deep respondents have thought about the question itself, if the poll tracks real attitudes and if respondents take seriously what they are doing. When analyzing a poll, one of the most difficult …show more content…
Several pollsters, both private and public, at the beginning of the electoral cycle propose a series of polls in order to understand which personalities of a certain party are more or less known by the general public. Oftentimes this is done either by the party, or by the candidate itself, in order to understand the actual chances of victory in the long term and how to plan and run a successful electoral campaign. Even if the early polls, which have been matter of discussion in this dissertation, were not asking plainly about name recognition, the suspect that an un-informed respondent used to pick the most common name among the ones proposed is highly present. Name recognition, however, …show more content…
Jeb Bush at the early stages of the run was probably not only the most known candidate of the GOP field, but also was the undiscussed frontrunner, supported by all the establishment that already made a choice. Ten months later, the same candidate Jeb Bush dropped out the race because he was not able of winning any of the electoral competition in which he run, and was polling at less than 5% in every major poll. Bernie Sanders, on the contrary, was among those candidates with little or no name recognition, compared to the ex-secretary of state Hillary Clinton, but he is still competing for the nomination, as of today. This shows that name recognition is far from being candidate’s approval: however, it is a matter of fact that it could be one among the many options that pushes respondents to choose one name even when not being