Ww1 Facebook Campaign

UWW uses the more common form of social media, which would be Facebook, Twitter, and YouTube. Facebook as about 33,000 people liking/following it, Twitter has 12 thousand followers, and YouTube has 795 subscribers. As mentioned above, UWW should also try to get an official school Instagram page to increase awareness of campus life because according to Turner’s article, 67% of college students actively use Instagram (Turner, 2017). UWW had campaigns on both Facebook and Twitter to promote and advertise different events on campus. First, let us look at Facebook. Every year, UWW does a Polar Plunge to raise money for the Special Olympics of Wisconsin. It posted on Facebook the event with the time and location of when the plunge was happening.

Family Fest is an event that is in the beginning of the school year for parents and families to come check out the campus. There are activities and the football game, which is usually played against a rival team. The campaign talked about the football game and posted updates during the game for people who could not attend. After the event, it posted a bunch of pictures captured during the weekend to show how much fun families were having. The targeted audiences for this campaign was students and their families. They wanted to highlight everything that happens and why students and their families should

McNair is a scholarship that helps underrepresented students in pursuing graduate education by helping the with research projects. The grant gave UWW $257,503 in funding each year for five years, which is a total of more than $1.2 million. The tweet consisted of pictures and an article explaining what the money was going towards. This event targeted students that would be able to receive this money and use it to further their education. The last Twitter campaign that was analyzed was the R U Purple campaign. This started on September 3, 2017 with the freshman and transfer students moving in. There was a two day period after move in that had events and activities for the new students to attend to get familiar with the campus and feel welcomed. Photos were included of the students moving in and of them participating in the events. This targeted income students and their families to show how much fun it is to be a Warhawk. UWW is all about making its students feel like they belong and are family, so this campaign is trying to accomplish that goal.

Evaluation of PR Campaign’s Social Media