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Wynn Resorts Essay

161 Words1 Pages
From the information above, my analysis shows that Wynn Resorts should actually do internationalization for its long-term profitability. It should be followed by product development in order to attract more customers in different segments. Wynn Resorts should select the highest possibility of certain place that will attract many customers whether in resorts or casino. For instance, Singapore may be one of the selected countries as Marina Bay Sands (by Las Vegas Sands) has been very popular lately. Wynn should think of something new, so that it will have differentiation with the existing competitors. Conglomerate diversification should also be applied in extending to other gambling-related products and entertainments, for instance horseracing

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