The conditions that the economy environment included, that is, the inflation, employment, monetary and fiscal policy… in a specific sector or region. The macro environment is closely linked to the general business cycle, as opposed to the performance of an individual business sector.
-Physical factors: municipalities growth, population go to the regions are more developed, so we have to considerer what are these areas to create there our business. Climatic diversity, Zara knows this diversity so the clothes that it produces will be linked with the climatic of the region, for example, the North is cold, so the winter´s season arrives before.
-Economy factors: world economic crisis that resulting in a change in the consumer income, if the
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One advantage of this globalization is the possibility of creating international fashion chains accompanying consumers wherever they are. Inditex took advantage very well that factor.
• MICRO:
It is formed by forces close to the company that affect its ability to satisfy customers, the business, consumer markets, marketing channels used, competitors and public.
Zara 's main competitors are: Sfera, H & M, GAP, Mango, Pull & Bear and Stradivarius.
In the graph we see as Zara drink market both national and European business. Where in the domestic market, its main competitors in terms of volume stores are the same Iniditex group, Pull & Bear and Stradivarius. Although Sfera and Mango can also be considered great rivals. Moreover, in the European market, Zara 's main competitors, GAP and H & M. Mango and Sfera and they were in the domestic market, they cease to be European.
Rivalry between competitors
The number of competitors is high (and are distributed locally, nationally and internationally)
The textile sector has a slow growth (because it is a mature sector)
And that exit barriers are high in production, but low distribution
Barriers to