Business analytics Essays

to formally apply for the position of ‘Business Analytics Associate’. I am currently a Master’s student at University of Illinois at Chicago in USA, and fully expect to complete my Master’s degree requirements by December 2016. Kindly check my elevator speech video on my website: http://vivek8patil.com I am a Marketing Analyst Intern at Anthem Marketing Solutions. My current focus is on a survival analysis project, which involves data cleaning and business data analysis that will track customer

Week 7 Business Analytics Research Paper JoAnn Calderon Brenau University Abstract Business analytics is used by firms that are dedicated to using data when making decisions for the organization. Business analytics is primarily used to help companies obtain an understanding of information gathered to make business decisions that can be applied to the automation and optimization of its business processes. Business analytics can be placed into three categories: descriptive analytics, predictive

To become a researcher in the field of Computer Science is my long term career goal. I strongly believe, pursuing a graduate program will be the crucial step towards fulfilling my career aspiration. Growing up, I had the privilege of learning computer fundamentals in my grade school and my father was kind enough to let me use his work computer for both my homework and play time. Over the course of years, I have journeyed past the “Hello World!” and programming macros in Excel and few advanced programming

Significance Of Analytics for An Adult Website At the heart of the online adult business, nonetheless, Adult SEO company are getting attracted toward data analysis for infiltrating insights of the visitor behavior for their clients as quickly as possible. The adult entertainment industry has suffered from an issue that the music business has confronted: with such a large amount of content now unreservedly accessible on the web, it no longer costs anymore. This issue is exacerbated by the way that

Analytics is now the foremost activity in every company's corporate and strategic planning. There are a host of analytical tools available in the market which aid in developing these strategies and are specific to different business needs. However, picking a right tool can be a demanding, time-consuming and expensive affair and often companies end up paying huge sums for these tools. Avinash Kaushik, the analytics crusader at Google had proposed a 10/90 rule in an effort to make web analytics

When we talk of web analytics, it can be looked at as “the process of analyzing the behaviour visitors to a web site”(Techtarget, 2015). The use of web analytics eventually pave the way for businesses to attract more visitors, continue to hold, or attract new clients for goods or services, in order to persuade them to spend more on their products or services. The following paragraphs defined and discussed goals, events, and key performance indicators(KPI) as elements of web analytics. Goals: Goals can

WEBD122 – Introduction to Web Analytics Mid-Term Project Assignment Student Answer Sheet WEBD122 – Introduction to Web Analytics Student Name: Long, Vanessa Student ID: 4559138 Class: Instructions: For your Mid-Term, you are to complete the following five (5) questions, you must use this document to answer all the proposed. Each question requires no less that 150 words to answer. You may use outside sources or any of the mention books found in the APUS library; you may find these most helpful

In this paper, I will define and discuss the element of web analytics, which are goals, events, and key performance indicators. I will provide examples of each and describe how companies are utilizing analytics to increase business and retain customers. The web analytics is the measurement collection and analysis of data to help companies improve the effectiveness of what they do online (Peterson, 2015). Analytics can help answer the basic questions about the visitors’ behaviors, such as where they

What is the point of investing in the best web analytics tools money can buy, if you do not have the resources to analyze the data and make sense of the data? The tools will be useless. The goal of the 10/90 rule is to bring the maximum value of your company’s implementations of web analytic tools. The 10/90 rule is for every $10 you spend on web analytics technology, you should spend $90 on people to analyze the data. For example, if a company spends $75,000 on any analytical tool, that company

The 10/90 rule is a very important idea that can guide how organizations should utilize web analytics in their normal operations. Developed by Avinash Kaushik, it states that whatever a business is spending for the tools and vendor services, it should be spending nine times as much in people and staff to use, discover, and interpret the analytics tools and services. In many respects, this idea is contrary to how many large organizations view their resources, since more often than not putting far

from web analytics implementation. In this rule, “$10” means that 10 percent of the cost is about web analytics tool and vendor professional services. “$90” means that 90 percent of the cost is the investment on intelligent resources and analysts. In another word, when a company spends 10,000 on analytics tool 90,000 should be spent on the brains to make sense of the data. There are many web analytics tools we can find. Some of the analytics tools are very popular like Google Analytics or Yahoo

that had the greatest analytic tools; however, was incapable of enabling the data to work for them to accomplish their goals. When it comes to web analytics it is hard to meet benchmarks if goals have not been set by the organization. There are thousands of metrics and measurements, and the data may prevent the empowerment of the organization if not enabled; this is stressed by both texts - Google Analytics and Web Analytics 2.0. Kaushik calls the process “finding your analytics soul mate.” If you

At first glance, the words Web Analytics can sound like a complicated process, but luckily this is not the case. It is actually something very important to the running of a successful online business. The definition of web analytics is simply analyzing the actions of website users. Web analytics encompasses everything from click patterns on a business’s website, conversion rates, and the newest technology of heat mapping to see where exactly customers are spending the most time clicking around the

Penske is the world leader when it comes to transportation and logistics solutions. Started in 1969, founder Roger Penske has managed to grow his car and truck rental business into the global transportation leader that it is today. More than four decades later, Penske has branched out from its humble Eastern Pennsylvania depot to more than 335 locations across North America. While the company already has more than 200,000 employees, the ever-growing company is in the pursuit of more dedicated team

Wikipedia defines web analytics as “the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.” (Wikipedia, 2016) measuring, collecting and analysing can be possible only when clear goals, events and key performance indicators are well defined from the onset. What are events? What are goals? And what are key performance indicators? The following sections will define and discuss each of those elements while providing three examples of each

pageviews you can amass. It is about understanding each click and the economic value that each click can translate into. Web analytics redefines what the data means online. A website can accomplish this by analyzing the data your website has collected. By analyzing the data, the website can optimize web usage and improve the effectiveness of the website. Most web analytic processes have four key components. The first component is the collecting of data, where analysts collect all the data from the

Essential to the accuracy of website metrics, is a solid understanding of how cookies and URLs contribute to the overall analytic design. According to Kaushik, data collected from URLs and cookies “have more effect on everything we do in web analytics that any other piece of data” (Kaushik, 2007, p.126). That’s a pretty profound statement, which should implore website analysts to take a closer look at cookies and URLs. A cursory knowledge of cookies and URLs can help an analyst capture data metrics

which may affect the work force planning, development and productivity. Big data analytics can address these HR issues due to which many organizations are taking a leap towards adopting various big data tools for different HR operations. Big data analytics not only promises potential benefits to identify and hire skilled professionals but also helps to take decisions to manage workforce. However the use of big data analytics in HR also has some risks and challenges which the organizations need to address

The acknowledgment of and connection with nature is an essential element in order to become a person’s most genuine self. A similar variation of this idea is communicated in“The Village” by Henry David Thoreau. The essay was written in 1854 and published in his short collection of essays, Walden or Life in the Woods, a series of essays derived from his two and a half year spent living in the woods of Concord, Massachusetts. The essay aims to persuade active members of American society, intellectuals

In the past few hundred years, many mathematicians have developed and discovered many different forms of geometry. Euclidean geometry is probably considered the most understood and well-known form of geometry and is taught widespread among school systems today. However, many non-Euclidean geometries including Spherical, Hyperbolic, and Fractal geometry also play an important role in the world of mathematics as well. As if four forms of geometry were not enough, there is also another branch of geometry