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Broadway PR Case Study

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5WPR 10.29.15 3 Articles # 3 In an intriguing change per the norm of Broadway PR, executives from the New York theater press agency O&M Co., headed by Rick Miramontez, will come together with DKC Public Relations to Launch DKC/O&M. This new agreement is a significant push into the Broadway scene for DKC and its entertainment department, led by Joe Quenqua, who joined DKC in 2013 after a lengthy vocation as a Disney publicist. Since DKC offices are in L.A., San Francisco, Chicago, Miami and Washington, D.C., DKC/O&M is now listing itself as the first ever PR agency for Broadway and other live events. “Broadway is such an important component for DKC, in terms what they want to do and where they want to go (sic). It sold me on it immediately,” …show more content…

Andy Snyder, the creative director of the company, partnered with the VP of the company’s theatrical division, Molly Barnett, in joining Miramontez at DKC/O&M. O&M Co. and Miramontez first garnered the industry’s collective attention when the firm signed up with “Spider-Man: Turn Off the Dark,” where it successfully represented the relatively infamous production with a flapless sense of humor. Miramontez has a penchant for showmanship, which befits the path he’s paved to Broadway PR, a feat that’s earned him a full profile in the New York Times. “Culturally speaking, Rick is the perfect addition as he is a creative visionary who takes an extraordinarily hands-on approach to his clients,” said Sean Cassidy, the DKC president. “From a business perspective, I see significant growth potential for DKC. This includes the development of sponsorship opportunities and synergies among our corporate, media and technology clients, and an ability to scale the core O&M business to new markets across the …show more content…

On every level, women are more than adequately represented, constituting 60% of executives and 58% of all present employees. This prestigious ranking surveyed employee sentiment, and it appears that employees of Peppercomm take pride in their company, appreciate their uniquely satisfying work/life balance, and the overall workplace culture. To list a few perks, employees have their birthday off, are offered stand-up comedy training, telecommuting, and bring-your-kids-to-work day. “At Peppercomm, we put our people first. THat’s how we’ve attracted and retained the best talent in the industry for the past 20 years,” decrees Sara Whitman, Senior Director, Talent & Strategy. “We have an incredible team of professionals who are committed to the firm and its clients because we are equally committed to them.” In view of the company’s past merits, this accolade comes as no surprise. Peppercomm is a leader in the strategic communications industry because it pushes the very boundaries that clients hope to surpass, and the its workplace culture (which isn’t a secret) attracts clientele all the more because, who wouldn’t want to hire employees who openly profess love for their job? In fact the firm was given Crain’s New York Business’ first place listing for Best Places to Work in 2012, because they actually (really) do have a stand-up comedy culture at the heart of their

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