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Sales promotion principles
Advantages of the marketingcommunication mix
Sales promotion principles
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More handpicked essays just for you.
Sales promotion principles
Advantages of the marketingcommunication mix
Sales promotion principles
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Student Name: Gurpreet Kaur 1.As mentioned in the introduction, we are required to choose three fast moving consumer goods companies. The marketing strategies and operations are to be analyzed in terms of efficiency. The companies which I have chosen are Proctor and gamble, Johnson and Johnson and Unilever. These companies are considered to be giants in their industry sectors.
The laws and controls can be mainly displayed
A combination of local media and local store marketing programs will be utilized at each location. Local store marketing is most effective, followed by printed ads. As soon as the physical existence of our franchise is recognized in the market, then broader media will follow. However, we believe that the best form of advertising is still “our service delivery and our unique products. "
Vera Bradley will use elements of a promotion mix. These elements are advertising, sales promotion, personal selling, and public relations. Advertising is paid and non-personal. Vera Bradley uses this technique in a many ways. They will often use print advertising to put adds in magazines.
The rules and controls are strict and unheard of in our society. The first of these sort of laws is the law regarding
The title may tell the readers the whole picture of following paragraphs. The author really knows how to use words to get readers’ attention. On page 61, “Rules of the Game” sounds like the War on Drugs is a game of the government who also set the rules. It is the Supreme Court changing the rules so that “anyone, virtually anywhere, for any reason, can become a target of drug-law enforcement activity” (63). Since then, people cannot sue the police for search and seize without a warrant.
For example, “Rules were made for breaking” (15). This is important
This house organization basically stands to construct and enforce its own rules, as it also judges the right qualifications
For example, if anyone didn’t follow the rules, they were
´….´We´ll have rules! ´ he cried excitedly. ´ Lots of rules! Then when anyone breaks em-´¨(Golding 33).
This means that in each culture they have specific rules for
This means any local or domestic rule which go against the regulation
The reasons why the rules are imposed is to avoid people from making mistakes because they do not know what is best for them, so having the rules has the advantage of making the majority of people
One example of P&G promotional advertising is Pantene shampoo, they mostly advertising use the easiest way of ' 'buy2-get-1 free ' ', this way, one needs to find the coupon on the shampoo that give the customer the ability to achieve this promotion. Customers will search for the two products with the coupon in order to get the free hair care product. This way, customers get influenced to buy a lot just to achieve the offer even if it 's unnecessary purchases. Furthermore this the sales will increases hence to the profit. The disadvantages of promotion is people think they shouldn 't buy just wait promotion to buy and another disadvantage Image quality may become tarnished If promotions in the rare category of products, promotions can have a negative effect on the image quality.