In the 1920’s, also known as the Roaring 20’s, fashion became important. It was a time of social change. Clothing changed women in social and economic society. Women freed themselves and started wearing more comfortable clothes. The women’s rights movement had a strong effect on women’s fashion. This was the decade that women began riding bicycles, playing sports, and entering the workforce. http://blogs.baruch.cuny.edu/his1000summer2011/tag/womens-rights/. For the first time in the century, women rejected corsets, they cut their hair short, and began wearing trousers.Women of the 1920’s wanted to accentuate their curves and make themselves appear younger, so they made their dresses shorter. Women’s dresses got shorter and shorter and finally …show more content…
One fashion designer who changed the style fashion was Coco Chanel. She started working in the fashion industry when she failed to find work as a singer. Chanel made costume jewelry, little black dresses, and pants. However, the little black dresses were made for funerals. She was one of the first designers to use jersey, which was used for men's underwear. In 1921, Chanel No. 5 came out with a scent that smelt deliberately artificial. When Chanel introduced fake large pearls and glittery gemstones, it took off. However, Chanel had some promising competitors racing against her in the fashion industry, named Elsa Schlaparelli and Jean Patou.
Elsa Schlaparelli and Jean Patou was also two big names in the fashion industry. They are some what similar with their designs. They both had a reputation for making bathing suits and swimwear for women. Unlike Patou, Schlaparelli was Coco Chanel’s biggest competitors. Schlaparelli introduced the divided skirt. Patou’s invention was knitted swimwear and tennis skirts. His stock market crashed when rich American women stopped buying, which allowed a new designer named Caroline Reboux to rise to the top of the fashion