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1920s Goals

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Lesson Goals: What are the goals? evaluate the political, social, and economic climate of the United States during the 1920s. interpret consumerism, advertising, and new inventions of the era. The booming US economy put much of the roar into the Roaring Twenties. During this prosperous decade, the United States became a “consumer culture”- which maintained that customers should be able to buy items not just because of need, but for the sheer pleasure of buying and owning. People generally had more leisure time and more money to spend, thanks to mass production and progressive era reforms (8 hours a day/5 day work week). Many middle-class citizens purchased new “luxuries” such as electric refrigerators, washing machines, and vacuum cleaners. Businesses, in turn, promote their products by creating more and better advertisements. The advertising industry grew tremendously in the 1920s as new techniques and gimmicks were tried out on consumers. Americans became inundated with …show more content…

Moving Assembly Line The assembly line impacted America by lowering the cost of goods, increasing productivity and making high quality products in the matter of hours instead of days. Mechanization CHANGES EVERYTHING How does it impact cities? Rural areas - What are the benefits? Mechanization has impacted life by reducing labor costs and many labor workers jobs were replaced by machines. It impacted cities by polluting them and unhealthy living conditions Radio The radio helped bring people together and allowed people to communicate throughout the country and the world. It also serves as a news outlet to inform people. Telephones Switchboards The telephone allows people to connect in real time and send messages and calls in a short time. Previously it would take days for the mail person to deliver messages from people but now people can click a button to communicate Electrification of the

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The “Roaring” 20s In the early 1920s, people were celebrating. World War I ended in November of 1918, and many people were overjoyed. About 4.7 million American men served in the military, and the United States suffered a total of 436,516 casualties, with 116,516 dead. World War I is often referred to as “The Great War” and “The War to end all Wars”.

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Radio stations broadcasted news, music, sports, drama, and a variety of shows. The invention of the radio astonished America by building popularity in companies, bringing entertainment, and made it easier to learn new information. Radio broadcasting brought popularity to companies. ¨Broadcasts of major sport events became popular as the medium matured and remote broadcasts became possible¨(Quitney). People have gone to sporting events and competed in sports from hearing about it on the radio.

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There were many defining features of modern American culture in the 1920’s. Many new appliances entered the nation's homes, including the radio. None of the new appliances had as much of an impact as the radio did. Sales of radios soared from $60 million in 1922 all the way to

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The 1920’s in America is often considered as “The Roaring Twenties. World War I was over, women got suffrage, fashion changed immensely, prohibition was put into place, and jazz filled the air. The Roaring ‘20s was a decade of play and prosperity. Unemployment was low and Americans were better off financially. After World War I, America wanted to return to normal.

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Grace Desrosiers Rutledge US History (H) 4/15/24 Following the tragedies and victories of World War I, America underwent extreme changes. The biggest cause of these changes was the growth and use of promoting products, services, and ideas. The advertising of the “Roaring 20s” caused great cultural, political, and economic change through advertisers changing the way people viewed their lives, new ideas being promoted throughout the country, and increasing consumer culture, thus fundamentally shifting the base of American society during this era of extreme change and innovation. One of the ways advertising changed American society was through advertisers changing and challenging society's views, norms, and behaviors.

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137 Words | 1 Pages

Consumerism rapidly swept through American Society throughout the 1920’s. This wave of new innovation caused people to buy new and expensive products, such as the washing machine and the radio; however, most did not have the income to afford these devices. So installment plans came about and because of this people began to go into debt. Another huge source of debt came with over speculation, as people who could not afford stock themselves bought it on margin. The 1920’s became all about appearance and throwing caution to the winds when it came to expenses.

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The 1920s carried much change in society. Some of these changes were more rights for women, jazz music, and prohibition. The people of the 1920s were disillusioned by society lacking in idealism and vision, sense of personal alienation, and Americans were obsessed with materialism and outmoded moral values (The Roaring Twenties).Cultural changes were strongly influenced by the destruction of World War I ending 1918. America needed to recover and with it youth rebelled against the norms of the older generations.

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Over the course of this class we have discussed several things from the end of the Civil War to the wars against the Indians and now we are into the 1920s and the depression that soon followed. During the 1920s there was a surge of a new type of economy, and with that economy, a new way to fuel it. This saw the emergence of ads, a new way of making money in a changing economy. The ad that I decided to look at specifically pertains to the automobile. In analyzing this ad, you see the life of the 1920s, the spirit of modernization, of industrial growth, and the movement toward a consumer based economy that we now know today.

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1929 Words | 8 Pages

Identification and Targeting of Consumer Groups in Advertising Strategies of the 1920s Advertising is critical to building business in a capitalist society like the United States. In fact, today, the U.S. spends over 220 billion dollars annually on internal and external advertising (“Statistics”). A market as large as this has a significant impact on the American population. This impact results from the cultural trends that advertising exposes and highlights to the general public.

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People often tend to view the 1920’s as a prosperous time period in American history, American citizens capitalizing from the flourishing economy, by living lavish lifestyles, obnoxiously massive parties. However, this wasn’t the lifestyle for every American in the United States. This was an exception to only the wealthy and elite Americans that controlled markets and major business in the economy. Whether that is a legitimate or illegitimate business, these Americans were profited vastly.

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The radio is an innovation of the 1920s which lead to enhanced communication and a new mass media. People could now get information anywhere there was a radio they didn't have to sit down and read. This all started with Heinrich Hertz who was the first to characterize and demonstrate electromagnetic waves that move outward. Guglielmo Marconi used the natural phenomenon to boost human communication through the radio. This lead to the radio being a social aspect of life as people gathered around to listen.

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