1986 Deville Cadillac

For most of society owning a car is a necessity to living a full and happy life. In order to make their brand look appealing to car owners searching for the new and improved model, Cadillac created a tantalizing advertisement for their new car. The Cadillac advertisement uses the pathos technique and informative text to sell the new 1986 Deville Cadillac. Using a calming a warm color scheme, Cadillac created a photograph of a tan Deville Cadillac to appeal to its viewers. Behind the Cadillac is a slanted building with an abundance of windows and pillars. Golden lights from the horizon reflect off of the building and illuminates the Cadillac. The car, inhabited by an African American male, is pointed left with the front hood of the car in front of the textbox, creating a 3-D perspective. Within the text on the left-hand side of the advertisement, Cadillac informs its viewers of the many benefits that the 1986 Deville Cadillac provides. Cadillac entices observers with the pathos technique, using a mixture of color and pattern. The warm and comforting colors

Using only a fourth of the ad, Cadillac uses text to inform readers that the Deville has rare luxurious features and is built for the 1990’s. The advanced adjectives and well used jargon add credibility in order to gain trust. The brand name, Cadillac, is constantly repeated because there are a multitude of people who strive to own a Cadillac. This is due to the connection between owning a Cadillac and appearing wealthy and happy. The company does not fail to realize this ideal, so to further persuade people, they end their text with, “Best of All…It’s a Cadillac.” This can either make Cadillac owners feel proud, or make people who do not own a Cadillac feel as if they are lower-class. Both of these ideas persuade people to buy a