ipl-logo

1996 Telecommunications Act Essay

538 Words3 Pages

Mergermania
The Effects of the 1996 Telecommunications Act

"Television is used mostly as a stroking distraction from the truth of an indifferent and silent universe and the harsh realities just out of sight and sound range of the box . . . People, like it or not, do not want to turn television off and that is why they are so deeply offended when they are turned off by it. And, of course, "Turn it off, if you're offended" is absolute heresy to those of us making television. Our mission is to enlarge the audience, not to shrink it."
-- former network producer Bob Shanks, from the book The Cool Fire
Television is big business. And thanks to the Telecommunications Act of 1996, the business is about to get bigger. As evident in the Corporate Television section of this site, the large media companies are gobbling up the smaller ones at an astounding rate. Mergers, takeovers and acquisitions are becoming the norm in the television industry. …show more content…

"This bill unleashes a digital free-for-all," said Rep. Ed Markey (D-Mass.).

According to Advertising Age, spending on national TV advertising for the 1995-1996 programming season should reach $15 billion. With rates of nearly $1 million per commercial minute during NBC's Seinfeld and ABC's Home Improvement, the industry is not likely to shrink.

Global media giant Viacom Inc. remarked that the Telecom Act's "procompetitive and deregulatory nature is good for the telecommunications industry, since it will allow cable, broadcast and telephone companies to enter into new markets with greater certainty and less government constraints."

A new legislative fight is brewing on the horizon as the broadcast industry gears up for the introduction of digital television. Networks are trying to influence legislation which would block FCC efforts to force them to pay for use of the new broadcast

Show More
Related

The Pros And Cons Of The Federal Communication Commission

2950 Words | 12 Pages

The FCC already has to over see so much, with this reform passed it would make it easier on the employees as they would not have to censor as much. Citizens who believe in this reform would also benefit. T.V Networks would benefit because they would not have to censor and edit as much. If the limitations on what is shown were not as strict it is also let work and stress for the T.V networks. The radio will benefit from this also, the first amendment states freedom of speech and expression.

Read More

Summary Of Lizabeth Cohen's A Consumers Republic

2506 Words | 11 Pages

While newspaper ads had existed for a long time, the new concept of each family owning a television opened new avenues for companies to weasel their way into the American household. Now an estimated $300 billion is spent in America each year on advertising alone. Advertising alone has become one of the largest economies in the world. After Jim Crow we saw the rise of less explicit racism, especially in advertising, negative stereotyping in advertising was on the rise. Commercials depicting Black men would often be accompanied by hip-hop music and having exceptional athletic ability, while Black women were portrayed as being irrational and angry.

Read More

Summary Of Lizabeth Cohen's A Consumers Republic

2506 Words | 11 Pages

While newspaper ads had existed for a long time, the new concept of each family owning a television opened new avenues for companies to weasel their way into the American household. Now an estimated $300 billion is spent in America each year on advertising alone. Advertising alone has become one of the largest economies in the world. After Jim Crow we saw the rise of less explicit racism, especially in advertising, negative stereotyping in advertising was on the rise. Commercials depicting Black men would often be accompanied by hip-hop music and having exceptional athletic ability, while Black women were portrayed as being irrational and angry.

Read More

How Mid-Century American Pop Culture Affected Canadian Broadcasting

1893 Words | 8 Pages

A) Plan of Investigation This investigation will focus on how mid-century American pop culture affected Canadian broadcasting. To analyze these effects, the sudden change and update of material presented by the Canadian Broadcasting Corporation (CBC) is studied. Then, the monetary effects on the dependence of funding that American media generated is examined. Finally, the creation of the Canadian Radio League (CRL), a group dedicated to lowering the showing of American content, is observed.

Read More

Rhetorical Analysis Of Franklin Delano Roosevelt's Speech

643 Words | 3 Pages

The shift in media sources begs the following question:

Read More

Canad The Evolution Of Canadian Cultural Policy

1804 Words | 8 Pages

There have also been many changes that occurred in the broadcast industry regulations, most specifically pertaining to the digital age, which have influenced broadcasting practices. Changing consumption habits, and the growth of online streaming platforms, have changed radio broadcasting. Diversity issues in the broadcasting industry have also been illuminated in the recent years. Regulatory and funding issues have affected the

Read More

I Love Lucy Analysis

2083 Words | 9 Pages

Therefore, although advertising businesses only spent a total of 12 million dollars on television advertisements in 1949, by 1952, agencies managed to expend up to 158 million dollars on television advertisements (36). The expansion of employment and money in the advertising business reflected how television prompted society to ameliorate businesses by effectively operating modern

Read More

The Communication Act Of 1934: A Case Study

481 Words | 2 Pages

In the early days of television stations utilized the VHF, the commission realized that VHF alone was inadequate for nationwide television service. This led the FCC to encourage the light thing of stations that used UHF signals. In some cases the commission used its authority to force stations to switch frequencies or even close down uncooperative stations. The FCC truly is a regulatory commission for all wireless technology and telecommunications. This can be seen in such acts as the telecommunications act of 1996 where the Justice Department’s antitrust suit against AT&T force the company to break into smaller “baby bells”; the legislation wanted to make more competition amongst the market; it outlined regulations on obscene programming and remove many of the regulations limiting media ownership.

Read More

Cbc Broadcasting History

1109 Words | 5 Pages

The history of NBC is, in many ways, the history of television. The company itself began as a system of radio networks created (in complex fashion) by RCA (and by extension, General Electric), AT&T, and Westinghouse. With the introduction of television, NBC became even more of a household name, more-or-less directly created one of their competitors, and became the company we know today. In some ways, NBC has been the most volatile of the Big Three TV networks, bouncing between multiple corporate parents - and yet the company continues to produce important and influential content. NBC has been pivotal in the development of much of the entertainment industry and warrants a deeper look.

Read More

The Keeper Of The Flame: The Evolution Of Television Advertising

1573 Words | 7 Pages

Charlie Crider Dr. Horger KNSISM 2211 10 March 2023 Term Paper The creation, and abundant implementation of Televisions around the world carved a new path into the American entertainment perspective. Newspapers and radio stations began to slowly sink into the overwhelming realm of television, as many people migrated to absorbing their news from televisions. The new use of televisions ascended the use of consumerism, as many commercials and advertisements enticed the viewers to buy new products. The television was able to expand and create new exposure to not only commercials, but the streaming of professional games and players escalated the revenue and popularity to unimaginable heights .

Read More

Aereo's Legal And Ethical Concerns And Technology Impact

894 Words | 4 Pages

Aereo’s Legal and Ethical Concerns and EFF’s take on Technology Impact Broadcasters comprising CBS Corp., NBC Universal, Fox, ABC and Univision Com; sued Aereo Inc. for copyright violation when it started streaming television signals over internet to consumers in New York City in 2012 for a monthly payment (Ramachandran, 2013). Industry executives stated that the service by Aereo could threaten huge capital in fees that satellite and cable satellite operators paid to broadcasters. News Corp. asserted that Aereo has pirated the NC’s broadcast signal. However, Aereo has defended its system that on-air, the broadcast signals are entirely free.

Read More

How Did The Role Of Television Change In The 1980s

149 Words | 1 Pages

Television was transformed in the 1980s. The uprise of cable, the three major networks which were ABC, CBS and NBC , lost their monopoly on what Americans viewed in their living rooms. In the late 1970’s Home Box Office became available. In 1980, Ted Turner revealed the Cable News Network (CNN) Media baron Rupert Murdoch paid a billion dollars for Twentieth Century Fox and, with Barry Diller, created TV's fourth network, Fox.

Read More

Wireless Legalese Essay

431 Words | 2 Pages

Wireless Legalese; Ensure Your Wireless Marketing Automation Campaign is Compliant Establishing a sound wireless marketing automation campaign involves, first and foremost, compliance to a myriad of regulations, laws, and industry guidelines at the local, state, and the federal level of government. While it seems daunting at first, once businesses confirm that their processes are meeting or exceeding these measures, the focus can shift to creating a responsive, well-informed marketing strategy that benefits both the consumer and the business. Mobile marketing includes services in which wireless device such as a smartphone, iPad, or laptop are used to gain access or communicate with consumers. Activities conducted within wireless marketing automation platforms include: •

Read More

Comcast And Time Warner Cable Merger Case Study

661 Words | 3 Pages

Comcast and Time Warner Cable have recently struck a deal. The two cable companies are waiting for their merger application to be approved by the Federal Communications Commission, the government agency that regulates communications through the media. Both Comcast and Time Warner claim that this merger is more to the benefit of their consumers, increasing services provided by the companies. However, this “merger” is nothing more than a takeover by Comcast, the company trying to increase the monopoly it is becoming.

Read More

Is Lying A Good Research Paper

370 Words | 2 Pages

I believe in some cases, that lying can be the best choice. It can be used to prevent the worst things. It might not always be the best choice to lie though being some people need to hear the truth for their own good. Lying can prevent someone from forming the right decision in a serious situation. If you lie, do it for the right reasons with positive intentions.

Read More

More about 1996 Telecommunications Act Essay

Related Topics

Open Document