A Book Review Of 3 Kings By Zach O Malley Greenburg

Gabriel Jasper
Professor Goldstein
CSFRST 2300
26 March 2023 Book Review of 3 Kings by Zach O'Malley Greenburg Throughout the novel 3 Kings by Zach O’Malley Greenburg there are many prominent brands that were cornerstones to Hip-Hop and early pop culture. One of the first brands that really stood out to me was Death Row Records which was founded by Dr. Dre and was home to other successful artists such as Snoop Dog and Tupac Shakur. Along with Death Row Records was their “Not so Friendly Neighbors” Bad Boy Entertainment which boasted an equally as impressive lineup with the likes of The Notorious B.I.G. and P Diddy. In addition to the impressive record labels, these artists had even more brands that they have established in their own respective

On the other hand, you have Dr. Dre’s with Beats Electronics which revolutionized the studio headphone industry with high quality acoustic quality, Beats eventually sold to Apple for over roughly 3 billion dollars. Jay-Z brands were also highlighted heavily throughout the novel which include Roc-A-Fella Records Jay-Z's record label that launched several successful artists, including Kanye West and Rihanna. Jay-Z also owns Rocawear which is his clothing brand that launched in 1999 and absolutely revolutionized fashion and clothing becoming one of the most successful clothing brands in the hip-hop industry. In addition to Roc-A-Fella and Rocawear Jay-Z also owns the music streaming service Tidal which launched in 2015 and aimed to provide a platform for artists to release their music directly to fans while maintaining control over their content. I would say that all of the brands that were previously highlighted would be perfect examples of disruptive brands but not necessarily in the traditional sense. I say they are disruptive due to the fact that the cultural phenomenon that has surrounded artists such as Jay-Z, Dr. Dre, and P Diddy and how

Dr. Dre, Jay-Z, and Sean "Diddy" Combs have developed into more than just musicians thanks to their exceptional talent, dedication, and entrepreneurial spirit; They have built multi-billion dollar empires that extend far beyond the music industry, making them some of the most successful and influential figures in hip-hop history. These men not only pioneered their own unique sounds, they also boasted impressive brands that they founded off their extremely hard work and dedication to their craft. Greenburg argues that these three kings' success is not only the result of their individual talent and dedication, but also of their capacity to recognize and take advantage of new opportunities, their willingness to take risks, and their dedication to forming effective teams that work together. In regards to my overall assessment of the novel, I would say that the cultural shift that is highlighted throughout the book was one of the most important shifts in entrepreneurship, marketing, and branding history in America. The importance of authenticity, the power of collaboration, and the value of innovation were all huge takeaways that I had from this novel. “3 Kings” offers a