Killing USftly Advertisement Analysis

“Ads sell more than just a product. They sell value, they sell images, the concept of love, and sexuality, of success, and perhaps most important, of normalcy” Jean Kilbourne stated in Killing Us Softly 4. Advertisement has taken over the daily lives of humans trying to sell products and trying to sell body images. In the United States180 billion dollars are spent on advertising, causing the average person sees over 3,000 ads every day (Killing Us Softly 3). Many factors and persuading go into selling an advertisement that connects to personal levels. Every advertisement has its distant way to attract consumers to their product. Not only does advertisement try to sell the product of choice, but the meaning behind the product that connects

Maybelline has two female models, one model taking up almost half of the page and the other taking up ¼ of the page. In this ad, both of the female are just showing their face and have their hand touching it. Both pictures of the model do not show anything lower than the chin. The model’s are in their lower 20s and have bold purple shades of lipstick on. The models face is highly enhanced. “killing us softly” stated Women are urged to attain an unrealistic goal of beauty, since no one looks like that, not even the models.” The two Caucasian female models both even been enhanced to achieve a perfect and flawless face. Both of their make-up and skin has no flaws, and the skin looks smooth and shiny. Similar, L’Oréal has a female model taking up the full page while the other side shows lips. The women in the picture are in her lower 20s and also has a hand around her face. She also has her face covered in make-up but is showing more soft colors and perceiving herself as elegant. While the Maybelline didn’t show what the models were wearing, L’Oréal did. She is wearing a white collar that is connecting to professional people and the higher class. The model is wearing an elegant dark, white jacket with a low V neck. In Jean Kilbourne states “the image isn’t real; it’s artificial, its constructed.” The Caucasian female model is beyond perfect. She was edited this way to to perceive perfect and convince female consumers they will