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A Rhetorical Analysis Of Aristotle's Advertisements Of Coca-Cola

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To conclude, the three chosen advertisements of Coca-Cola disclose that all of Aristotle's Rhetorical appeals were present. However, it was evident that Coca-Cola mainly centred on customer's emotions which werePathos. Therefore, through Pathos, the advertisements had strong persuasion strategies for the audience to be attracted to Coca-Cola.
Advertisements are significantly effective for encouraging the audience to purchase a brand. If Coca-Cola had used the persuasion strategy in a better technique, it would have increased their consumer base. Firstly, Coca-Cola should have used more of the logical appeal. If the company had given more information about themselves, consumers would be more informed about the company’s objectives. Therefore,
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