Geico's Gecko road trip commercial series depicts the Gecko traveling around the United States whether it be in the Silicon Valley, Texas, or a New York Apartment speaking about protecting his belongings: boat, car, apartment, stuff while doing everyday activities like ordering food, posting selfies, hiking, etc. In all of the commercials, the Gecko uses the rhetoric "I have helped a lot of people save a lot of money," drawing on Americans insatiable desire not to spend their money on non-material goods as well as ensure that their valuable material goods will be safe. Most of the civilians in the commercials are portrayed as happy, carefree people. Many of the commercials are set at recognizable tourist attractions such as National U.S.
In the 2013 Budweiser commercial, the company introduced a new feature to their already well known Clydesdale ads. The idea of an everyday American man enticed audiences of all kinds to direct their attention to their tv. The rhetorical effects of the Budweiser Clydesdale advertisement administer to the viewer's’ sympathy for family bonds by showing a loving relationship between man and horse. This connects the Budweiser brand with a positive feeling in the viewer’s mind; allowing the viewer to always favor their product when shopping for a perfect beer.
Extra -Gum Advertisement The purpose of this commercial is to encourage the viewer to realize the importance of a stick of Extra gum in their life. The commercial begins with a tender moment between a new father and his young daughter as he chews a piece of Extra gum and makes an origami bird out of the wrapper. The father’s act of giving an origami gum wrapper to his daughter is repeated through different stages of the daughter’s life: at her birthday, at the beach, at the ball game, at the house with a date, and an emotional moment ending with the father’s discovery that she has always kept the origami birds in a special box. The audience of this commercial is everybody who are chewing gum and there is no age limit.
In a world where women’s sensuality is a sign of alluring power, Victoria’s Secret is undoubtedly one of the most successful companies to capitalize from this aspect of women. From sleepwear to sportswear, Victoria’s Secret has expanded its production to fit every woman’s daily agenda, ensuring that no matter the event, Victoria’s Secret is there for you. In the company’s 2016 Sport TV Commercial, Victoria’s Secret markets sports bras to young women across the nation, as the company continues its prominent influence in the fashion industry. The reason behind the Victoria’s Secret ad’s success is through its strong use of pathos and ethos, although the ad lacks logos.
Does business growth and success always acquaint to community growth and success? Bartow J. Elmore explores this question in his book, Citizen Coke: The Making of Coka-Cola Capitalism. Elmore looks at the price that the environment and the public has paid to allow Coke to rise into the power it is in today. With operations in “over two hundred countries and selling more than 1.8 billion beverage servings per day”(7), you simply cannot deny the influence and power that Coke has. Coke is a widely successful business, but their growth has come at a cost.
Food, Inc. leaks a certain mystery behind, which contains the true secrets about the journey food takes. Food, Inc., a documentary that demonstrates the current and growth method of food production since the 1950’s, is designed to inform Americans about a side of the food industry. Food Inc. also used persuasion to demonstrates some components of pathos, logos, and ethos while uncovering the mysterious side of the food industry in America. Robert Kenner, the director of Food, Inc., made this film for a purpose. Uncovering the hidden facts and secrets behind the food industry in America.
Dywane Wade This advertisements claim is that if someone drinks Gatorade, he or she will be as athletic as Dwayne Wade. The ad is persuasive because Dwayne Wade is one of the most athletic and skilled basketball players in the NBA, and he drinks Gatorade, so others feel that if they drink Gatorade that in return they will be just as athletic. Most people may not believe the ad to that extent, however they will at least realize the fact that if a professional athlete is using the product it must be a good decision. Gatorade made the advertisement effective because of its logical appeal, and since Dwayne Wade is a well known basketball player, and he drinks Gatorade other athletes may feel the need to as well. The color red is used a lot in this advertisement.
Jeep’s printed advertisement, “Call of Duty” in OXM (Official Xbox Magazine) utilizes strong rhetorical devices such as chaotic imagery, historical allusions, appeals to adventure, urgent call to action, modern font, competitive symbolism, and game-like resolution to persuade the majority of video gamers, 18 to 35 year old males, to purchase a Jeep Wrangler, Call of Duty Edition (ESA). The use of chaotic imagery in the advertisement places the reader in a setting of chaos. Components of the image such as falling buildings, rising smoke, a burnt car, falling parachuters, torn ground, and massive heaps of rubble all contribute to create a setting of chaos, violence, and destruction while the advertised Jeep Wrangler stands with a tire raised
During Super Bowl Sunday, millions of people across the globe tune in to watch the game while also gawking at some of the most popular commercials of the year. Coca-Cola presented its commercial “Love Story” during this past Super Bowl. They are known for having memorable and popular advertisements, this past one was no different. “Love Story” persuades the average person to drink a Coke with any meal along with the ones they cherish.
The name of the company, Coca Cola, is considered ethos because has a history of credibility. Pathos is another important aspect of the ad where it appeals to its audience’s emotions by accessing a current situation in the United States and by promoting certain values like optimism, humanity, and unity. It shows various ways people enjoy their product and how it brings them together despite their cultural differences like riding horses, going to the movie theater with friends, going to the beach, dancing, spending time with family, etc. Last of all, logos is represented at the end of the commercial where the company’s logo and slogan are
Nike is the biggest and most popular company when it comes to sports, closely followed by adidas. Nike releases many commercials in order to stay on top of their business and bring in more money. One of the best soccer related commercials they have made is ¨Winner Stays On¨.It is a sports commercial made in attempt to attract more people to purchase their soccer gear. This commercial could appeal to any soccer player or aspiring professional athlete because it revolves around the game of soccer they are playing to determine which team gets to stay. The phrase winner stays on is commonly used in all sports as a way of competing against each other.
It is not that simple to get 40 million viewers on a video in YouTube! Nike Sports Company made an astonishing advertisement that mixed the meanings of rhetoric with a sense of humor to make an advertisement that hooked the audience and filled them with inspiration. The smart use of logos, pathos, and ethos by showing actual people wining prizes, a commentary that motivate the commercial figures, and real professional players from different sports made the short video special and unique. The video demonstrates that it is only a blink of an eye between being born and becoming a champion, and that we can push our limits beyond expectations.
This week, I have read the Greek Myths and my thoughts about it are as follows. It is known to all that the God created people according to the Bible stories, but in this Greek Myths we can know that Prometheus created people in this world. He tried to make a nobler animal than any of these animals which were created by his brother, Epimetheus. Epimetheus used up all the gifts for the other animals and nothing was left to give man, so Prometheus went to Zeus and begged for help.
A nation’s culture is affected by several factors, whether it be the language they speak or the clothes they wear. Culture is important to a nation because it gives them identity and something to base their lives off from. In the United States, one business has helped to define their culture, the Coca-Cola Company. Coca-Cola was invented in 1886 by John S. Pemberton in his backyard. He sold his drink to Jacobs Pharmacy in Atlanta, Georgia.
Rhetorical Analysis of Colgate Advertisement Most people take care of their teeth, and in doing such, need to buy products to keep their teeth clean, and healthy. Advertisements for a toothpaste company need to be persuasive to their customers so they can keep the business. Color schemes, rhetoric, statistics, and even celebrity endorsements can all be used in advertisements to hook a customer on a product. Dental hygiene products are extremely important to some, and companies must be careful, and meticulous about how their merchandise is being portrayed.
