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A Rhetorical Analysis Of Helmholtz's Advertising

725 Words3 Pages

Not all civilians within the World State turned out the way the government wanted them to. One would expect an Alpha plus, like Helmholtz, to be well trained and happily live by the World State’s laws. Though he’s tall, handsome, intelligent, and attractive he is one who actually “defies the odds” of society through his ideas and his writings. He, and many others like him, believe that there’s more to life than this programmed, fake world that the government forces all to believe that it’s the perfect world to live in. “I’m thinking of a queer feeling I get sometimes, a feeling that I've got something important to say and power to say it. If there was some different way of writing...”(Huxley 69). Helmholtz is one who seeks more answers about …show more content…

Identity, a significant element to the structure of the World State, was the product of the advertisement. In order to make the physical appearance of the advertisement appeal to the audience, known as an advertising technique called pathos, corresponding colors, design, structure, font, and size needed to be specific in order to fit the description of the product. For advertising identity, the poster includes bright, bold blues and whites, which gives off a sense of pride and confidence along with a slight sense of comfort. The font is simple and bold, yet casual and curvy. It’s necessary to use various fonts, colors, sizes, and shapes so the advertisement’s graphics and words attain a complex and intriguing physical appearance. Another advertisement technique known as logos, appeal to using logical facts, is used in the advertisement to prove the worthiness of the product (identity). Because the government only enforces that people should think in a positive light, my facts and statistics explain the positive aspects of the product and benefits of using it. In order to win even more of the audience’s attention, ethos, the usage of experts or celebrities to sell a product, is also used in the advertisement. Since Henry Ford is the figure that people are trained by the government to worship and look up to, the advertisement uses

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