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A Rhetorical Analysis Of Iphone 8 And Iphone X

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In today’s society, creating an advertisement has become an important issue especially to those who want to promote and improve their business; and companies spend a lot of money just wanting to promote their business and get their targeted audience to catch an eye with their product. According to dictionary.com, “Advertisement is any public notice, as a printed display in a newspaper, short film on television, announcement on radio, etc, designed to sell goods, publicize an event, etc.” (2017). The purpose of this paper is to write about an advertisement that represent about a technology; and the chosen advertisement is on the new Apple Inc. iPhone 8 and iPhone X. The technology advertisement paper will address the issues on historical/social/political situation the author responds to; author’s purpose; intended audiences; author’s message to convey; effects that the information have on reader; strategies to help author deliver message; and author’s message delivered successfully. The completion of …show more content…

Apple Inc. advertisement stated: iPhone 8 introduces an all‑new glass design. The world’s most popular camera, now even better. The smartest, most powerful chip ever in a smartphone. Wireless charging that’s truly effortless. And augmented reality experiences never before possible. iPhone 8. A new generation of iPhone” (2017). The advertisement describes the features of the new iPhone, which is the style that the author used to attract their audience. The main type of rhetorical strategy they use is persuasion. Persuading someone can be very difficult, but with creating a strategy is very important to persuade consumer. In the case of the iPhone 8, Apple Inc. uses video to persuade their audiences in buying their product. Strategies/Textual Features to help Author Deliver

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In the 1970s, the average American was exposed to around 500 ads per day, whereas now we see about 5,000. These numbers continue to rise as technology advances, giving advertisers simpler ways to deliver ads to a specific audience. Advertising is a form of communication that aims to persuade an audience to purchase products. Producers use a variety of techniques to create ads that are engaging, memorable, and effective. These techniques can range from emotions to logic, and a variety of others unnamed.

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Genesis 1:3 from the Bible quotes ‘let there be light”, symbolizing the beginning of life. When Steve Jobs said, “let there be an iPhone”, it was the beginning of a whole new world. It turned the phone industry to another level and he took the world a step further into the future. Before the launch, people were using Blackberry; a phone with a 2-inch screen and a non-touch screen keyboard. When the iPhone was revealed to the public, people were awed by the features as it was “never before seen”.

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There are numerous persuasive devices that can be used as tricks in order to appear credible in the eyes of the audiences. There will be eight persuasive devices that will be mentioned in this analysis which are artistic proof which consist of ethos, logos and pathos, facts, repetition, positive dictions, analogy and rhetorical questions. 3.1 Artistic proof According to Aristotle, persuaders use proof to persuade audiences. Aristotle describes artistic proof as proof that is created, or invented by the persuaders.

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Other factors such as incorporation of social media, an achievement system, simple interface and availability persuade the target audience. Theoretically it accessible to anyone with a smart phone and is a perfect example of delivery “understanding and using systems of distribution” (Eyman 7). The strongest case of persuasion Clash of Clans makes is the fact that it is a game. Described by Teena Carnegie “Rhetorically, higher levels of interactivity and thus involvement produce higher levels of acceptance, making the user more disposed to persuasion.” (Carnegie

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Persuading by appealing to readers emotions. It depends on the language choice of affect to the audience's emotional response. Pathos can make the argument very strong. Many world class athletes have strength, focused on one goal and love is very common in sports today. Nike adds fuel to these emotions by adding ," just do it".

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Numerous TV promotions have interesting way of grabbing the attention of their audience. For most, this consist of presenting something that the individual can relate to. Most of them also keep their advertisement simple by displaying the advertisement and explaining why one would need it. Commercials sole purpose is to benefit the audience and persuade them to purchase their product. A recent addition from the Ebony magazine featured a Snicker Bar Advertisement.

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Department of Communication Date: 03/20/2018 COM203 Name: Bernadette El Jamous ID: 201302642 Preparation outline for Persuasive speech General Purpose: To persuade

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Apple is one of the well-known electronics brand in the world. Millions of people were waiting in the line to get their new phone devices at the Apple store. This tiny device has many impressive characteristics that attract consumers. Every year the company comes out with new device features with a new advertisement to catch the consumer attention. According to the official website, the first iPhone advertisement was released in 2001.

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However, choosing the appropriate technology is essential to the success of the advertising industry because different markets prefer different ways of conveying information. The use of applications in phones or e-commerce to order goods and services all over the world may be appropriate to a certain market, but media may be appropriate to an illiterate market (Porter, 1998). The development of smart phones is also an added advantage to the development of marketing activities in the advertising industries. For instance, in Singapore China the Taxi industry uses the application in the smart phones to access the consumers. Although the media are one of the appropriate medium to convey the adverts to the consumers,

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