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A Rhetorical Analysis Of Iphone 8 And Iphone X

1365 Words6 Pages

In today’s society, creating an advertisement has become an important issue especially to those who want to promote and improve their business; and companies spend a lot of money just wanting to promote their business and get their targeted audience to catch an eye with their product. According to dictionary.com, “Advertisement is any public notice, as a printed display in a newspaper, short film on television, announcement on radio, etc, designed to sell goods, publicize an event, etc.” (2017). The purpose of this paper is to write about an advertisement that represent about a technology; and the chosen advertisement is on the new Apple Inc. iPhone 8 and iPhone X. The technology advertisement paper will address the issues on historical/social/political situation the author responds to; author’s purpose; intended audiences; author’s message to convey; effects that the information have on reader; strategies to help author deliver message; and author’s message delivered successfully. The completion of …show more content…

Apple Inc. advertisement stated: iPhone 8 introduces an all‑new glass design. The world’s most popular camera, now even better. The smartest, most powerful chip ever in a smartphone. Wireless charging that’s truly effortless. And augmented reality experiences never before possible. iPhone 8. A new generation of iPhone” (2017). The advertisement describes the features of the new iPhone, which is the style that the author used to attract their audience. The main type of rhetorical strategy they use is persuasion. Persuading someone can be very difficult, but with creating a strategy is very important to persuade consumer. In the case of the iPhone 8, Apple Inc. uses video to persuade their audiences in buying their product. Strategies/Textual Features to help Author Deliver

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