The Marlboro cigarette ad released in the late 1970’s has captured the appeal of the average working man’s lifestyle. Its formal fallacy contains multiple techniques which considerably makes the targeted audience, manly men, to be persuaded into buying this type of cigarette to relax. Most relevant techniques are glittering generalities, transfer and the efficient use of the common man. For starters, these techniques have captured a relation with the intended audience. By the countryman's suggesting phrase, “Make yourself comfortable- Have a Marlboro”, the ad strictly conveys smoking a cigarette in relation to relaxation by the man’s mannerism. This proud symbolic figure smoking will provoke positive behaviour while winning over the audience's