ipl-logo

A Rhetorical Analysis Of The Magazine Cover

498 Words2 Pages
bulb-icon

Recommended: Positive and negative effects of popular standards of beauty

This magazine cover titled “DRAGON” is aimed towards young adults ages 18 and over in attempts to persuade them to take these guidelines and achieve the ‘perfect’ male body. The magazine cover supports the traditional stereotypes of males with the illusion of being masculine and athletic, this is represented through numerous visual and language techniques.

The typical stereotype of males being masculine and athletic is shown through the technique of gaze. The male model “demands” the audience’s attention and the supporting text around suggests that this is the body males are expected to have. The key words on the side, ‘Workout, Recipes and Secrets’ adds a further depth to image implying that in order to get this masculine body the audience will have to follow some guidelines to achieve …show more content…

This influences the audience as it’s a question that does not require an answer, but is asked to get the audience to think and interact with the magazine cover. Therefore, rhetorical questions were used to allow the audience to be involved and support the stereotype of males having to be muscular, as males are expected to look and act manly so they are not judged by society.

In addition, symbolism is used on the dragon tattoo on the male’s arm and the title of the magazine ‘DRAGON’ represents and supports the perception that males are to be the more powerful and dominant sex. Also in China excellent and outstanding citizens are compared to dragons portraying that males are also successful. The meaning of the dragon pressures males to get in shape and look masculine to feel confident and conform within society. Consequently, the use of symbolism reinforces the stereotype of being manly, confident, strong and

Show More
Related
722 Words | 3 Pages

The picture depicted above is another example of characters in Mulan who have these characteristics. Gillam and Wooden effectively convey their argument through the use of compare and contrast, examples of homosociality, and their own personal experience/ ideas. Gillam and Wooden compare and contrast many male characters from Pixar movies, who are striving to be the alpha-male in their own way. “The phrase “alpha male” may stand for all things stereotypically patriarchal: unquestioned authority, physical power and social dominance, competitiveness for positions of status and leadership, lack of visible or shared emotion, social isolation” (Gillam and Wooden 472). Knowing how the authors describe the phrase alpha-male is important to understand why they think certain characters strive to be this more

Read More
948 Words | 4 Pages

In a world where women’s sensuality is a sign of alluring power, Victoria’s Secret is undoubtedly one of the most successful companies to capitalize from this aspect of women. From sleepwear to sportswear, Victoria’s Secret has expanded its production to fit every woman’s daily agenda, ensuring that no matter the event, Victoria’s Secret is there for you. In the company’s 2016 Sport TV Commercial, Victoria’s Secret markets sports bras to young women across the nation, as the company continues its prominent influence in the fashion industry. The reason behind the Victoria’s Secret ad’s success is through its strong use of pathos and ethos, although the ad lacks logos.

Read More
886 Words | 4 Pages

The rhetorical imagery used to portray a man's body is spread throughout the fitness industry and health advertisements. These images are on the cover of well-known magazines, online websites and through television commercials. Fitness magazines and advertisements are distributed worldwide targeting men, ages 18-30. Fitness magazines give a visual rhetoric as a method of persuading beauty, body image, and the pursuit of “flawlessness”. The company’s focus on young adults due to their belief that their consumers have the money to buy products to obtain the body they want or the body portrayed on the cover of the magazine.

Read More
671 Words | 3 Pages

Burak defines gender socialization as “the process of interaction through which we learn the gender norms of our culture and acquire a sense of ourselves as feminine, masculine, or even androgynous” (Burack, 1). According to Burack, people of different genders behave differently not due to biological factors, but due to socialization that teaches individuals to behave in a particular way in order to belong to a certain gender. For example, women may tend to be nurturing, not because they are biologically programed to be caretakers, but as a result of society teaching them through toys and media to act as mothers. In this way, gender becomes a performance based on expectations rather than natural behaviors or biology, a phenomenon called “doing

Read More
792 Words | 4 Pages

In today’s society, the traditional differences between genders are constantly reinforced. The male figure is usually characterized as the strong, successful, dominant gender. When advertisements create a target message for men, they exploit the male ego. This means that men are thought provoked to look or be

Read More
525 Words | 3 Pages

In the essay by Yusufali, she boldly writes: "[By] reading popular teenage magazines, you can find out what kind of body image is "in" or "out"' (page 52). By this, Yusufali explains how women

Read More
1394 Words | 6 Pages

“Masculinity as Homophobia” an article by S. Kimmel, that talks about how men these days have the fear of being judged and ranked based on their manhood. There are some arguments that the Professor mentions and uses in his article that supports his argument and some experiences from other people 's perspective in life of men over the years. The author’s main argument is about how men these days are being watched and judged closely based on how they walk, talk, eat, dress, move and look like. The author explains how the world is judging men and how it tries to take that power and that pride of being a man.

Read More
1322 Words | 6 Pages

The ideology of masculinity, and the guidelines surrounding its validity, is one of the many societal norms constructed by the media. Over the past fifty years, men’s physiques, weapons, and vehicles, among other things, have undergone a massive transformation in published works.

Read More
449 Words | 2 Pages

Besides, the film also mentions to sexuality and masculinity are basically related, but the problem of oppressive is dismissed. Therefore, the result for this movie about being a real man for all boys is too general for audiences. But it is really good connection to popular issues such as offensive, and

Read More
1137 Words | 5 Pages

Woman are a huge contribution to a man's ego. Lorber suggests, “Bodies differ in many ways physiologically, but they are completely transformed by social practices to fit into the salient categories of a society, the most pervasive of which are ‘female’ and ‘male’” (728). Lorber supports that women are socially constructed into being fragile, thin and needy. Therefore they are attracted to the opposite group, men who are big and protective. This theory sheds light on Petrocelli’s report that recreational steroid users felt that “being ripped increased their confidence and love life” (759).

Read More
774 Words | 4 Pages

In this passage, Charlotte Perkins Gilman highlights the theme that women must use their intellect or go mad through the use of literary qualities and writing styles. Gilman also uses the use of capital letters to portray the decline in the narrators’ sanity. This shows the decline in the sanity of a person because the words in all-caps is shown as abrupt, loud remarks. Gilman uses this method multiple times in her short story and this method was used twice in this passage. When the narrator wrote, “LOOKING AT THE PAPER!”, the major decline in her mental health was shown.

Read More
1152 Words | 5 Pages

Men and women nowadays are starting to lose self-confidence in themselves and their body shape, which is negatively impacting the definition of how beauty and body shape are portrayed. “...97% of all women who had participated in a recent poll by Glamour magazine were self-deprecating about their body image at least once during their lives”(Lin 102). Studies have shown that women who occupy most of their time worrying about body image tend to have an eating disorder and distress which impairs the quality of life. Body image issues have recently started to become a problem in today’s society because of social media, magazines, and television.

Read More
929 Words | 4 Pages

This advertisement includes four men and one woman who are all wearing Dolce and Gabbana clothes. Two of the men are shirtless with oiled bodies, showing off their muscular body type, which is considered to be the ideal male body type. This causes the men viewing the advertisement wanting to be like them. Beauty standards are just as important in the male society as the female society, just that it is more emphasized in the female society.

Read More
1418 Words | 6 Pages

Body image has become such a big issue among society especially females mostly. According to Mariana Gozalo, states “Using Will’s sociological imagination, I thought about how there are girls who wish to look skinny because it is what is being idolized on TV and magazines and online ads. “Social media make us believe that there is a “ideal body” shape. In my opinion, there is no such a thing as the ideal body shape, because everyone is beautiful in their own individual way.

Read More
1064 Words | 5 Pages

Masculinity (also called boyhood, manliness or manhood) is a set of attributes, behaviors and roles generally associated with boys and men. But the culture doesn’t end at the definition, it starts from there. The first thing to come to mind when the word masculinity is heard is usually a man flexing his gigantic muscles, as the word might sound to suggest, and that right there is the current culture of masculinity because sadly, in the world we live in, not everyone has a “muscular body”. So far we know the concept of masculinity, but the culture is what is truly hampering.

Read More

More about A Rhetorical Analysis Of The Magazine Cover

Related Topics

Open Document