A Rhetorical Analysis Of Van Heusen

During the 1950’s, men ruled and women were at the bottom. This is apparent in the advertisements printed during that period. A lot of this advertisement become vintage, and part of history. What did this advertisements have in common? They all tried to send a message and have the audience remember something. They all shared some rhetorical features. For purpose of time we’ll only look at one of these advertisements, the Van Heusen tie ad. Van heusen advertisement displays rhetorical tools such as colors, point of view, the pictures design and so on to present the message that men dominate.
A caucasian man and women star in this van Heusen advertisement. The background is white with two ties on the border. The man is sitting on the bed relaxed

It consists brands from Calvin Klein, Tommy Hilfiger, and has regulates brands like Michael Kors. The company was founded by Isaac Phillips and John Van Heusen whose names created the name of the company back in the 1910’s. They soon becoming the best dress shirt brand in the world and later on ties. The advertisement purpose was to get men to buy their ties. To make them feel as if they were on top of the world. Perhaps they were targeting men in top positions to make them feel as if they could have that power at the home. This advertisement did come out somewhere in the 1950’s, were American’s thought women were only good for shopping. Society then would have not minded that advertisement

When a person looks at the picture they feel like their in the room with them, because of the framing of the advertisement. The audience can see almost the whole bedroom and that's is what Van Heusen was aiming for. The person feels like the narrator. Also the way the picture is drawn the respected audience intends to look down at the women both figuratively and literally, and that is mostly caused because she is the only one kneeling in the advertisements your eyes tend to look at the man first because of his position in the picture. Also you only see one side of her while you see the whole man. This causes the audience to concentrate more on the man and his tie then the women overall. Upon looking and observing more of the advertisement and contents the reader can get more from the advertisement. As already stated this advertisement was produced during the 1950’s-1960’s were men were inferior to all other species. At that point in history the social layer target audience would have greatly liked this advertisement. For it displays a man's power, nice etire and so. In looking at the ad in whole the man seems to be the most happiest and relaxed displaying his new tie. While his wife looks tired and a bit worried and showing submission with her position compared to the