ipl-logo

A Rhetorical Analysis Of Van Heusen

984 Words4 Pages

During the 1950’s, men ruled and women were at the bottom. This is apparent in the advertisements printed during that period. A lot of this advertisement become vintage, and part of history. What did this advertisements have in common? They all tried to send a message and have the audience remember something. They all shared some rhetorical features. For purpose of time we’ll only look at one of these advertisements, the Van Heusen tie ad. Van heusen advertisement displays rhetorical tools such as colors, point of view, the pictures design and so on to present the message that men dominate. A caucasian man and women star in this van Heusen advertisement. The background is white with two ties on the border. The man is sitting on the bed relaxed …show more content…

It consists brands from Calvin Klein, Tommy Hilfiger, and has regulates brands like Michael Kors. The company was founded by Isaac Phillips and John Van Heusen whose names created the name of the company back in the 1910’s. They soon becoming the best dress shirt brand in the world and later on ties. The advertisement purpose was to get men to buy their ties. To make them feel as if they were on top of the world. Perhaps they were targeting men in top positions to make them feel as if they could have that power at the home. This advertisement did come out somewhere in the 1950’s, were American’s thought women were only good for shopping. Society then would have not minded that advertisement …show more content…

When a person looks at the picture they feel like their in the room with them, because of the framing of the advertisement. The audience can see almost the whole bedroom and that's is what Van Heusen was aiming for. The person feels like the narrator. Also the way the picture is drawn the respected audience intends to look down at the women both figuratively and literally, and that is mostly caused because she is the only one kneeling in the advertisements your eyes tend to look at the man first because of his position in the picture. Also you only see one side of her while you see the whole man. This causes the audience to concentrate more on the man and his tie then the women overall. Upon looking and observing more of the advertisement and contents the reader can get more from the advertisement. As already stated this advertisement was produced during the 1950’s-1960’s were men were inferior to all other species. At that point in history the social layer target audience would have greatly liked this advertisement. For it displays a man's power, nice etire and so. In looking at the ad in whole the man seems to be the most happiest and relaxed displaying his new tie. While his wife looks tired and a bit worried and showing submission with her position compared to the

Show More
Related
792 Words | 4 Pages

A lot of things have changed throughout the centuries. Advertisements are an everyday part of our lives, whether we look at them or not they still influence us and affect us in many ways. In many advertising, many large companies are using women in a sexual way for their advertising. And even TV shows are showing how a man is a leading character that can control women and their bodies. Ads give a message to men that if they buy their product, then they are going to have the same results as in the advertising.

Read More
1568 Words | 7 Pages

What audience is being targeted? This commercial targets the girlfriends and Wives of the world through use of comparison to the man in the commercial to the man in their life. Also men are targeted in this commercial, as they reel them in to buy the product only for the attention of their partner. How does this ad appeal to the target audience and what message is being

Read More
1289 Words | 6 Pages

This can make the viewer feel as if women will become crazed or demanding once women’s rights are passed. Another way it can be seen is the women become lazy and expect her husband to cater to her needs. It is trying to inform the viewer that giving women power and rights will change them. It will change them to become controlling and assertive with their family. The viewer should feel some anger, this ad is not portraying suffragists in the correct way and it is making a point to make the women look as though this is how every home life will turn.

Read More
728 Words | 3 Pages

The continuation of companies to use advertisments such as these promote cultural transmission and pass along the ways of the past, not present. In doing so it goes against all that has been worked towards socially over generations. Although this is only one advertisment, it is one of many that represent an entire group that work against the progress which we have made. The cultural idea that women are meant to be in the home was once the norm, whereas women in the workplace and men running the home was seen as counterculture. Whereas now the roles of men and women are often interchangable and not seen as a fixed positions.

Read More
80 Words | 1 Pages

In America mostly men were the ones, who worked as advertisers in the time before 1950. The majority of costumers, however, were female. So the role of men was being advertisers while the one of women were being costumers. In the 1970s women began to play a more active role in advertising and to hold more important jobs in the advertising industry.

Read More
811 Words | 4 Pages

Sexism is found to be the basis of this advertisement’s success. The time period’s idolized dominant male figure in a household is shown by him being in control

Read More
1003 Words | 5 Pages

The advertisement was made to motivate women and make them feel powerful. The makers of the advertisement wanted women to see that they can do the same things that men can do. The ad was just the beginning of women’s imprint in the workplace. The same idea was used in the image of Nancy Pelosi. She because the Speaker of the U.S. House of Representatives after that position was filled by 60 other men previously.

Read More
1029 Words | 5 Pages

The advertisement is showing how grateful the woman is for such a ‘gift’; they are proposing that every woman would

Read More
1360 Words | 6 Pages

Each of the advertisements that I looked at were part of a bigger campaign to bring awareness to issues that women are currently facing in the world. Though all three of these PSA had addressed slightly

Read More
466 Words | 2 Pages

Ads in media went through a transitional state during the 1980s. Formerly before 1980s ads would stereotype women as serving their husbands at home where a woman belongs according to that era. Ads would portray women with cleaning objects,cooking, babies showing a woman’s duties. In addition, their body language would show them gazing off in a distance away from the focus of the photo and woman bodies would be shown kneeling or beneath where a man would be standing, showing that the male figure if one in the image is present is more dominant than his female counterpart. In this ad published in the 1960s by Van Heusen, it shows a man laying in bed with his arms crossed behind his head smiling in approval.

Read More
1396 Words | 6 Pages

Advertisements paint a picture of how individuals are supposed to act and how they can show that they are either masculine or feminine. The advertisements that were shown in The Codes of Gender: Identity

Read More
545 Words | 3 Pages

Before the 70s, the roles for women in the commercials are either a housewife or an employee as a secretary at most of the time. However, starting at the early 60s, the second- wave feminism took place in America. In the meantime, more and more women had begun their career in the advertising industry. In the 80s, the second-wave feminism reached its peak. Many Marketers seized this opportunity and put some ideas into their commercials to reflect the feminism.

Read More
958 Words | 4 Pages

Those are examples of this advertisement. This advertisement of Apple triumphed because of the quality of the work of George Orwell. It is one of the brightest ads in history due to the use of language, the power of its images, the need for change and the powerful message conveyed (all made possible by the real images of the film).

Read More
1953 Words | 8 Pages

There are various ways that advertisers use semiotics; images, text and sound but the main and most frequently used symbol in advertising is images. People have become familiar with visuals, especially in our now innovative and creative society. Seeing this advert at first glance may seem simplistic, on a denotative level of course. However, the photograph of a male and a female and their clothing (and lack thereof) portrays an iconic view as the signifier and signified are associated based on their resemblance. There is undoubtedly a male-centric focal point, as the advert presents the view from his level of gaze.

Read More
1904 Words | 8 Pages

This relates very closely to the definition of hegemony. When an image is first examined there can be many different interpretations to the image. The presence of text on an image usually indicates some sort of ‘explanation’ for the image, it is essentially what gives boundaries to the ways in which one can interpret it. The anchorage on this advert plays a role in defining how the image is interpreted. The effect of the three women standing one after the other going from ‘before’ to ‘after’ leads us to the conclusion that the first woman is the ‘before’ product of whatever the advertisement is selling, the middle woman is the ‘in-between’ and the last woman is the ‘final’ product.

Read More

More about A Rhetorical Analysis Of Van Heusen

Related Topics

Open Document