ipl-logo

A Rhetorical Analysis Of Visa's Advertisements

1370 Words6 Pages
bulb-icon

Recommended: Rhetorical analysis of Visa promotional campaign

In today’s world there’s practically nothing that is free. That being said, Visa, a credit card company creates advertisements that spark interests in having fun. Whether that be going out for a nice dinner, dancing or going to a performance. Visa creates advertisements that can be conveyed to an audience that to go out and have a good time, it takes money to do that. Therefore, use a credit card to go out and enjoy whatever a great night is. Visa is advertising to working adults that enjoy a night out on the town. Whether that be dinner, the theater, or dancing. The Visa ad that was in the Day Los Angeles in September of 2007, that conveys a fork and a spoon out on the town with shoes on and food on them portraying that a credit card does …show more content…

The logos of the ad demonstrates that everyone enjoys going out and having a good time. The ad employs that by using a Visa card it is “Not the same ol’ song and dance” (Visa ad, September 2007) This is depicting that by having a Visa it is not difficult to use it at places. The graphic is illustrating a couple as a fork and a spoon dancing on stage with a meatball and whipped cream and a cherry. This visual showcases various evening activities that they could use the card for a night out on the town. The illustrations and the format of the advertisement to advise the audience that in order to have a good time and not worry is to use a Visa credit card. The ad-makers also advertise two of the exclusive perks of being a cardholder, this captures the audience and provides them convincing evidence that they need to have a Visa credit card to enjoy the little things in …show more content…

The emotions the ad is conveying is joy, fun, and excitement of going out. This motivates the audience to use Visa to have a night out or apply for their card to have fun and use the benefits of the card. The audience is provided the ambiance that they deserve an enjoyable night out with their significant other, friends, or coworkers. It provides them with an emotional response of acceptance of others around them, to go out have fun, weather that means going out dancing, having dinner, or seeing a show. The ad illustrates a metaphor of the fork and the spoon as people having dinner, dancing, and seeing a show all in one. Although there are no humans in the ad, the fork and spoon are showcased as human-like with shoes on and using the spaghetti as arms of the man. The value that the ad-makers appeal are success, entertainment, enjoyment and being

Show More
Related
970 Words | 4 Pages

Crippling credit debt is a plague often associated with adult life as the demand to participate in the consumer’s market increases exponentially. Everybody wants to be that person wearing the trendy clothes or accessorizing themselves with expensive material goods. Who wouldn’t want to signal to those around them that their life is going smoothly? In Carlos Macias’s article, “The Credit Card Company Made Me Do It!”-The Credit Card Industry’s Role in Causing Student Debt, he discusses how one of the best lifestyle facilitators offered to young adults is credit cards (Ramage, Bean, Johnson). The point of this article is to analyze the author’s purpose, logos, pathos, and overall persuasiveness; to uncover whether or not credit debt may not

Read More
969 Words | 4 Pages

The 2013 Budweiser Clydesdale commercial was the first time that people saw this new character as “the man”. When watching this ad, it is clear to see that the major focus was to grab the viewer’s attention by appealing to their sentimental emotions. The use of this advertisement during the super bowl gave Budweiser the recognition they would have otherwise never obtained. By using many rhetorical effects in their ad, the company was successful in grasping the audience’s attention and giving themselves a credible

Read More
2405 Words | 10 Pages

It also demonstrates how advertising can be a seducing and powerful trap (Schechter 358). For the credit card industry, the newest target is the lower class. Steve Barnett, a former credit card company

Read More
1656 Words | 7 Pages

Sometimes if they are interested in certain foreign lands or products they may begin seeing advertisements from those lands. Primarily, advertisements manipulate the viewers by making them remember the advertisements. However, a lot of the time the advertisements also sell different ideals on life to make them buy, showing you ideals like what you should find funny, normal, or interesting. In this commercial series I will be analyzing

Read More
888 Words | 4 Pages

Watching the commercial, the intended audience for an adult man with a son. I say that because the main character’s are an old man and his son. This commercial instills values like the past meaning reliving what you loved and also family. It’s not effective because it doesn’t use the Rhetorical Appeals like Ethos and Logos but, it does include Pathos which makes it somewhat good. Pathos is a Rhetorical Appeal that the commercial does portray in many forms.

Read More
1064 Words | 5 Pages

The impact of the video is strong because it covers common ground and ultimately evokes compassion from the audience. The composer has appealed to pathos and ethos, which has overall solidified the ad. The subdued colors and the somber music have depicted how earnest the video is. Together, the elements have successfully worked together to create an effective advertisement, and in just 60 seconds, AdCouncil and Feeding America have effectively broadcasted their world hunger relief campaign. As a result of this compelling video, the audience can help Feeding America lead the nation in their fight against world hunger by donating time or money to their food pantries, soup kitchens, shelters, and other community-based agencies across

Read More
314 Words | 2 Pages

This is the rhetoric pathos being used to make you hungry and thirsty. When people notice the billboard or commercial their mouth will water and their stomachs will growl wanting to be fed.

Read More
556 Words | 3 Pages

During Super Bowl Sunday, millions of people across the globe tune in to watch the game while also gawking at some of the most popular commercials of the year. Coca-Cola presented its commercial “Love Story” during this past Super Bowl. They are known for having memorable and popular advertisements, this past one was no different. “Love Story” persuades the average person to drink a Coke with any meal along with the ones they cherish.

Read More
995 Words | 4 Pages

However, the pathos appeal is the strongest and the ethos appeal isn 't actually included with this advertisement. The image is expressed as a plain white canvas with a tasty looking sushi rolls in the middle. However,

Read More
606 Words | 3 Pages

In the essay What We Can Learn About the Art of Persuasion from Candidate Abraham Lincoln: A Rhetorical Analysis of the Three Speeches That Propelled Lincoln into the Presidency, Michael Loudenslager analyzes the rhetorical devices used by Abraham Lincoln that made him the most prominent political figure of the day. When Loudenslager’s analysis is employed to real world applications in various business ventures, this knowledge can be extremely useful in becoming a successful persuader in every facet of life. To begin, Loudenslager gives a brief overview of Lincoln’s extensive legal career. This history in and of itself is not terribly important to the overall message of the essay, but it helps outline a context with which Lincoln became the

Read More
994 Words | 4 Pages

Stress Test #64267 For many years now, advertising has managed to have an effect of everything around us. Good or bad, the true purpose is to clearly convey their message to the targeted audience. To achieve this, advertisers will commonly use rhetorical appeals to successfully persuade their desired audience. Secret Deodorant’s “Stress Test” ad utilizes various colors, and ethical and emotional appeals to effectively grab the audience’s attention.

Read More
676 Words | 3 Pages

The copy strategically placed next to the dog’s face is used to guide the viewer’s eye to the next important element, the message “Help Us Help Them” (ASPCA). Likewise, the words “Help Us Help Them” (ASPCA) assist in delivering and clarifying the message of the visual to the audience. Other elements in the photograph, serve to direct the viewer to the next element of importance, such as the chain that serves as a directional line to guide the eye to the words “Donate Today” (ASPCA). These words set in white are intentionally placed on an orange hue background causing them to stand out creating contrast, urging the audience to make a donation. Another element used to support the ad’s message is the

Read More
1064 Words | 5 Pages

This where the message of the commercial is revealed; Budweiser beer brings people together. An adventurous story with a conflict like this can really get a viewer on the edge of his/her seat. This is all with soft music playing in the background (Budweiser Brasil). “Music evokes

Read More
739 Words | 3 Pages

In hope that the viewer sees a casual atmosphere as the new norm of society, the McDonald’s ad persuades the viewer that they promote a casual atmosphere where a high

Read More
983 Words | 4 Pages

Advertisement plays a big role in our society and it’s a way of attracting people ‘s attention. For instance, McDonald’s website illustrates a vision of focus, perspectives and colors to approach the audience in a way of selling products only using three methods. These methods are logos, pathos, and ethos. Logos is an argument or form based on a logic, pathos make appeals based on emotions and ethos is the form or appeal of character or credibility. Using these three methods is a way to analysis how McDonalds persuade, inform, and reminder in advertisement.

Read More

More about A Rhetorical Analysis Of Visa's Advertisements

Related Topics

Open Document