YUELI
A Salvage for Mousetrap Marketing Issue
Marketing Strategy in Solving Competitors’, Marketing Targets, and Sales Issues
Xiaofei Qin, Xueping Pan, Wei Dai, Shuangyu Wu, Nan Zhang, Xinru Li，Yingjun He, and Qi Shi
July 9, 2015
Term 2 in YP3 Program in 019B Business class
Professor: Kareen Sharawy, MATEFL
CONTENTS
The background of trap-ease in Martha’s company
Marketing and its problems
1. Why do we choose the marketing problems to solve rather than Management and Finance & Accounting problems?
2. The summary of marketing problems. III. SWOT analysis
1. SWOT of Competitors IV. Competitors analysis: Sirius and Vance
1. Analysis the exist problem
2. Theory analysis
3. Solutions. V. Identified
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The background of trap-ease in Martha’s company The firm Trap-Ease was established by Waldo Emerson, in 2008. Selling a new kind of mousetrap, which is called Trap-Ease. The Trap-Ease is a simple but creative device design that can catch a mouse without killing or hurting it.
This product got the first place in the National Hardware Show in Toronto, and its name was published on some other famous media,哪些名字是什么？都用some了还能shows which shows its？不能用代称，第三人称！ good quality, 质量和投资商不是一个属性的东西不能用and and the investors who had obtained the worldwide rights 到底什么权利，请明示 to market it have hired Martha House to be the president of Trap-Ease.
They 谁？不能第三人称！believe the quality can fit for a great demand of people who have mouse problem in their house, and the won the first place of the show will make it well known in the world so that it will be in a good sale. 文章出现了这个意思的内容吗？如果没有出现，从哪来的，来源在哪里，给reference！
1. 不能用代称即第三人称 they /me /I/ he/ she /it 一律名字具体话
2. 市场上卖的价钱那些呢，最主要的marketing的部分在哪里？竞争对手，原市场选择的客户群是哪些？怎么卖的？卖给了哪些线下公司？martha 的投资规划，前四季度售卖的情况，运输问题，投资情况 都在哪里？
3. 有什么问题出现在这个trap-ease， 尤其是marketing的问题！
2.. The marketing problems and general/other problems in
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This curve is typically divided into four stages: introduction, growth, maturity, and decline.
Introduction: a period of slow sales growth as the product is introduced in the market.
Profits are nonexistent because of the heavy expenses of product introduction.
Growth: a period of rapid market acceptance and substantial profit improvement.
Maturity: a slowdown in sales growth because the product has achieved acceptance by most potential buyers. Profits stabilize or decline because of increased competition.
Decline: sales show a downward drift and profits erode.
Figure IV.3
In 2008, our company was on the initial stage. According to Figure IV.3, we can see that the profit is in the negative area, and our company actually did not get benefit at that time. Another graph summarizes the characteristics, marketing objectives, and marketing strategies which are divided into the four stages of the product life cycle. The PCL concept helps marketers to interpret product and market dynamics, conduct planning and control, and do forecasting. One updated study of 30 product categories unearthed a number of interesting findings concerning the